Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Los Angeles. Faster, Porsche presented the 8th generation of the 911 in Petree Hall at the Los Angeles Auto Show. “California is the ideal place to introduce the new 911. California has been like a second home to Porsche for decades,” comments Oliver Blume, CEO of Porsche AG. “The 8th generation of the 911 is even more powerful, even more emotional, and even more efficient than its predecessor – and also offers extensive digital features. And in spite of all the innovations, the 911 is still just what it has always been: a pure sports car and the pulsing heart of Porsche: our icon.”
Unmistakably committed to the Porsche design DNA, sporting a much more muscular look and an interior featuring a 10.9-inch touchscreen monitor, the new 911 is timeless – and also modern. Intelligent control and chassis elements as well as innovative assistance systems combine the masterfully uncompromising driving dynamics for which the classic rear-engine sports car is famous, with the demands of the digital world.
The next generation of twin-turbocharged flat-six engines has been further developed and is more powerful than ever before, offering 443 hp in the S models. The efficiency of the powertrain has been optimized by an improved injection process as well as a new layout for the turbochargers and charge air cooling system. The engine is mated to a new eight-speed PDK (Porsche Doppelkupplung) dual-clutch transmission. A manual transmission will be available at a later date. The top track speeds are now 191 mph (Carrera S) and 190 mph for the Carrera 4S all-wheel-drive version. Additional highlights include the standard Porsche Wet Mode, an innovative world first designed to make driving on wet roads even safer, optional Night Vision Assist with a thermal imaging camera, as well as comprehensive connectivity that uses swarm data when Porsche Connect Plus is activated.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, emphasized the importance of the North American market for the sports car manufacturer: “U.S. customers purchased more than 55,000 Porsches in 2017, and the American importer and distributor Porsche Cars North America is on track to achieve a new record figure in 2018. Ultimately, no model better symbolizes the American love affair with Porsche than the 911. One in three Porsche 911s built in Zuffenhausen goes to the USA.”
An exterior design that draws on earlier generations of the 911
The exterior design is familiar and yet unmistakably new. The eighth-generation 911 is wider, more assertive, and more advanced. Wider fenders arch over the large 20-inch wheels at the front and 21-inch wheels at the rear. All models now feature the wider body previously reserved for 911 Carrera 4, GTS and GT3 models, which is 1.7 inches (44 mm) wider at the rear fenders. The front end of all models – now 1.8 inches (45 mm) wider – revives a traditional feature of earlier 911 generations: a front luggage compartment lid with a distinctive recess in front of the windshield. Both elements visually lengthen the front of the vehicle and give it a particularly dynamic appearance. At the same time, the newly developed LED headlights illustrate how technology has advanced in the 911. These headlights are integrated into the fenders almost seamlessly, and feature the round and upright shape characteristic of classic 911 models. Flush integration of the door handles that extend when needed emphasize the tapered and smooth side contour. The exterior mirrors have also been redesigned and are optimized to reduce wind noise.
The rear of the new 911 is dominated by the significantly wider, variable-position spoiler and the seamless, elegant light bar. The vertically arranged louvers of the rear decklid grille above the air intake echo the contours of the rear window. As a distinguishing feature, the rear-wheel-drive Carrera S models have black louvers, while the all-wheel-drive Carrera 4S models have silver elements. The centrally located third brake light has also been integrated into the rear decklid grille. Since this is obscured when the rear spoiler is extended, there is a second brake light mounted in the spoiler itself. With the exception of the front and rear fasciae, the entire outer skin of the car is now made of aluminum.
Redesigned interior with clear lines
The interior is distinctive, with clear, straight lines and recessed instruments defining the dashboard. The 911 models from the 1970s provided the inspiration here as well. As in the original 911, the new dashboard covers the entire width between two horizontal levels. Alongside the centrally positioned tachometer, two thin, frameless freeform displays provide information to the driver. Below the new Porsche Communication Management (PCM) system, a control panel of five buttons with the look of classic toggle switches creates the transition to the center console controls. The seats have also been fundamentally modified. The adapted geometry offers significantly better lateral support in the shoulder areas. Although the seat is now positioned five millimeters lower than in the previous model and has a minimally thinner seat cushion, seating comfort has been improved overall.
In the area of digitalization, the 911 takes the next step into the future with further improved connectivity, as well as new functions and services. The standard PCM system features Porsche Connect Plus including online traffic information based on swarm data. (A subscription is required after an initial 12 month trial period.)
New assistance systems increase safety and comfort
As a world first, Porsche has developed the Wet Mode, which is included as standard equipment on the 2020 Porsche 911. This function detects water on the road, preconditions the stability control and anti-lock brake systems accordingly, and warns the driver. The driver can then call up vehicle settings particularly suited for wet roads at push of a button, or by means of the mode switch on the steering wheel (when fitted with the optional Sport Chrono Package). The camera-based warning and brake assist system, also fitted as standard, detects the risk of collision with other vehicles, pedestrians and cyclists. It initiates emergency braking when necessary. Night Vision Assist with a thermal imaging camera is optionally available for the 911 for the first time. The Adaptive Cruise Control option includes automatic distance control, stop-and-go functionality, and an innovative Emergency Assist function.
The next generation of flat-six engines
The turbocharged flat-six engines also enter a new generation with the new 911. The primary focus of advanced development here was on further enhancing performance. New, larger turbochargers with a symmetrical layout and electrically controlled wastegate valves, a completely redesigned charge air cooling system, and use for the first time of piezo fuel injectors all improve the engine in key areas: responsiveness, power, torque characteristic, endurance and its free-revving nature. The enhanced engines make 443 horsepower at 6,500 rpm, 23 hp more than the previous model. The maximum torque of 390 lb-ft (22 lb-ft up from the previous model) is available within a wide powerband from 2,300 to 5,000 rpm.
The 2020 911 Carrera S has a base MSRP of $113,200, while the 2020 911 Carrera 4S will start at $120,600, each not including the delivery, processing and handling fee of $1,050. The new models can be ordered now and are expected to reach U.S. dealers in Summer 2019.
The Porsche 911 mythology, right on the wrist
Porsche Design is honoring the new generation of the 911 with a special-edition watch limited to 911 pieces: the “911 Chronograph Timeless Machine Limited Edition.” The unmistakable design of the automotive icon is reflected in the puristic design of this timepiece and the contours of the titanium housing. Even the generously dimensioned black dial is derived from its motorized forerunner. The white pointers and indicators guarantee maximum readability both in the cockpit and on the wrist. The totalizator at 6 o’clock references the sports car icon with the markings at 3/6/9 and 11. The same is true for the silhouette of the 911 on the dial, and the strap that is produced using genuine Porsche interior leather. The special edition watch will be available from April 2019 in an exclusively boxed edition which also includes a special limitation badge.
The masterpiece from Zuffenhausen – seven past generations of an icon
A legend was born at the International Motor Show Germany (IAA) in Frankfurt. September 12, 1963: Porsche presented the highly anticipated successor to the 356 – a sports car had started the car manufacturer’s brand history in Gmünd, Austria some 15 years prior. 111,995 examples of the original 911 – initially called the 901 – were built before the model was discontinued.
Ten years later, in 1973, the G series 911 launched with fundamental changes. Many of these became necessary because of stricter safety requirements around the world. Porsche relied on powerful turbo engines and a galvanized body in its top model, additionally launching a Cabriolet version of the 911 and the Speedster, alongside the Targa. 198,496 Porsche 911 G Series cars were built up to 1989.
Its successor, referred to internally as type 964, was first shown in 1988. The first model variants of the 964 generation show just how advanced the new 911 was: all-wheel drive was introduced to the series for the first time on the Carrera 4, with Porsche having originally designed it for the 959 high-performance sports car. The 911 Carrera 2 with rear-wheel drive followed in 1989. Along with the Coupé, the Cabriolet and Targa versions also celebrated their debut at the same time. 85% of the 964 was made from newly designed parts. 63,762 third-generation Porsche 911s were produced within six years.
The fourth generation of the 911 – the type 993 – is today considered one of the most desirable editions. Initially, Porsche offered it only as a Coupé and Cabriolet. The Targa made its debut in 1995, incorporating a new concept: instead of a removable folding roof panel, it had a glass roof with a large surface area, which could be retracted under the rear window. The era of air-cooled engines also ended in 1998 after the production of 68,881 vehicles.
With the fifth generation of the 911, Porsche switched to water-cooled engines. The type 996 represents the biggest departure in this classic’s family tree. The company was in a state of financial upheaval. After 34 years, the sports car manufacturer comprehensively realigned its icon with the 996 generation. The focus was on reducing production costs by ensuring the greatest possible compatibility of parts with other models such as the new Boxster (986), and updated safety and emissions features. Production ended in 2005. With 175,262 units sold, the 996 is the long-underestimated success model up to that point in the history of the 911.
From 2004, the type 997 Porsche 911 became more multifaceted than ever: customers could choose from a Coupé or Targa, Cabriolet or Speedster, rear- or all-wheel-drive, narrow or wider body, with water-cooled naturally aspirated and turbo engines, a GTS or the GT2, GT2 RS or GT3 derivatives, or either of two GT3 RS models. Including special models, the range had a total of 24 model variants – supplemented by a wide range of personalization options. With 213,004 vehicles built, the sixth generation of the 911 again hit a new production record.
From 2011, the 991 embodies the highest development stage of the Porsche 911 to date. It is an extraordinary reflection of this sports car manufacturer’s leitmotif: striving for the best possible efficiency. This can be seen in all aspects, starting with its evolved design. A more compact silhouette, tension-charged surfaces, and precisely defined details mean the 991 looks more powerful than any other previous 911 – an effect heightened by the wider track and the wheelbase that was extended by ten centimeters. It also features adaptive aerodynamics: the 911 is the first series sports car from Porsche to adopt these from the 918 Spyder hybrid supercar. The 991 generation of the 911 is the absolute best seller in the history of this icon. 217,930 of them were built by October 31, 2018. In total, Porsche has produced 1,049,330 series 911s since its debut in 1963.
The concept study, presented during the 70th birthday of the sports car manufacturer, will be produced as a limited special edition: Porsche has decided to start producing the purist Porsche 911 Speedster in the first half of 2019.
Exactly 1,948 units of the open-top two-seater will be built. The number reminisces the Porsche 356 “Number 1” that received its operating license on June, 8 back in 1948. In Paris, Porsche presented this year’s second Speedster Concept study. Its Guards Red paintwork is a reference to the 1988 911 Speedster of the G-Model generation. The new cross-spoke 21-inch wheels in cross spoke and the black leather interior create a tasteful and sporty appearance.
Dream becomes reality: The driveable 911 Speedster Concept, initially presented on June 8 in 2018 in Zuffenhausen as a “Heritage” version, will go into production in 2019. The car was developed at Porsche Motorsport in Weissach in cooperation with Style Porsche and Porsche Exclusive Manufaktur.
The future 911 Speedster, based on the 991 range, will be the first car to be offered with the new Heritage Design Packages. This exclusive accessory line by Porsche Exclusive allows for an even higher degree of personalization for the 911.
Exclusive accessory line by Porsche Exclusive
In addition to the eye-catching paintwork, 21-inch center lock wheels are another visual highlight of this latest concept study presented in Paris. Their cross-spoke wheel design is similar to that of Porsche racing cars such as the 911 RSR and the GT3 R. The tinted day-time running lights were also inspired by racing. Matching the study’s paintwork, they are kept in red. The two “Talbot”-shaped exterior mirrors as well as the fuel tank cap – centrally positioned on the bonnet – shine in black-chrome and platinum. In contrast to the previously shown “Heritage” version, the interior is using partly perforated black leather upgraded with red highlights.
All body components as well as the entire technology of both the 911 Speedster Concept cars are identical. This includes the shortened window frames with their lowered cowl top panels and the smaller side windows as well as the carbon-fibre rear bonnet with the double-bubble cover behind the seats. Both cars come with a lightweight Tonneau cover, fitted by Tenax buttons, instead of a convertible soft top.
The centrepiece of the limited special edition
The concept cars’ body is based on the 911 Carrera 4 Cabriolet. The fenders, as well as the front and rear bonnet are made from lightweight carbon fibre composite while the chassis was taken from the 911 GT3. Furthermore, the GT development department provided the exhaust system with its titanium tailpipes and the drivetrain including the manually operated six-speed gearbox. The same goes for the centrepiece of the limited special edition: The Speedster Concept is powered by a naturally-aspirated flat-six engine developing more than 500 hp and capable of engine speeds up to 9,000 rpm.
When people think of Porsche, the first thing that comes to mind is often the silhouette of the 911 – and the flat engine. These engines are very close to every Porsche devotee’s heart. But what is so special about this particular design principle for an internal combustion engine?
The air-cooled flat engine has a special place in the hearts of its fans. But emotions only tell half the story. As well as revving its way into the affections of many, the flat engine has many interesting features that give it the edge from a design point of view. Its history dates back 122 years to 1896, when Carl Benz invented the flat engine. He called it the contra engine because its two cylinders worked in opposition to one another. This first boxer engine was intended to have a displacement of over 1.7 litres and deliver 5 hp. Its underlying design principle – both then and now – is that the cylinders should lie flat and slightly offset to each other, on opposite sides of the crankshaft.
The Porsche family tree of flat engines can be traced back to the VW Beetle. Its 1.1-litre, four-cylinder engine delivering 26 kW (35 hp) was installed by Ferry Porsche in his 356-001. Further engines followed, all of which were air-cooled until the 911 Type 993. In the top-of-the-range 911 Carrera RS, the 3.8-litre air-cooled flat engine achieved 221 kW (300 hp) without turbocharging. Two turbochargers boosted performance to 331 kW (450 hp).
The ideal choice for sports cars
The air-cooled flat engine is lightweight and flat, making it the ideal choice for sports cars, and particularly low designs are possible as the cylinders are lying flat. This lowers the centre of gravity, allowing for a sportier and more dynamic style of driving – and not just when cornering. If the flat engine is installed at the rear as in Porsche vehicles, traction is improved because the weight of the engine rests on the drive axle. Until all-wheel drive vehicles conquered the roads, Beetle and Porsche drivers agreed that a car with a rear-mounted engine was by far the best choice for winter conditions. The opposite is also true: When braking, the weight of a rear-mounted engine allows more braking force to be transferred to the rear wheels.
The flat engine – and especially its six-cylinder variant – is particularly smooth-running, with no free moments or free forces. The crank mechanism is ideally balanced, allowing short-stroke sports engines to cruise along at high speeds without excessive strain.
The 3.8-litre six-cylinder twin-turbo boxer engine of the 911 GT2 RS
One of the most characteristic features of the Porsche six-cylinder flat engines is the drop in fuel consumption as engine power increases. The concept underlying the flat engine involves a consistent lightweight construction, a low centre of gravity, outstanding revving ability and a high specific output thanks to advantageous charge cycles. All 911 engines need to be sporty as well as suitable for everyday use.
As a basic rule, it takes more effort to manufacture a flat engine than an in-line engine because a greater number of parts are needed. The flat engine needs two banks of cylinders with a valve train, plus cooling or injection. The flat engine is a particularly good candidate for air cooling because the individual cylinders are located far apart from each other and can therefore benefit from a direct flow of cooling air. The fact that the 911 flat engines have been water-cooled since the 996 model series is primarily a result of the four-valve technology. Four valves are a prerequisite for cutting fuel consumption and exhaust emissions while also boosting performance.
But this is only a point of interest for fans of water-cooled flat engines. No club with this name exists yet, but it surely will one day, when these engines stop being the latest technology and become part of history.
Porsche will be giving itself an excellent present for the 70th anniversary of its sports cars: the 911 Speedster Concept is a road-ready study of an open-top and particularly exciting sports car.
The anniversary model forges a link between the very first Porsche 356 ‘No. 1’ Roadster, which received its operating permit on June 8, 1948, and the Porsche cars of today. With its pure concept and historically accurate execution, the 911 Speedster concept reflects the brand essence of the Stuttgart-based sports car manufacturer with precise clarity. A pure driving experience is the main emphasis of the car. The drive technology under the two-tone shell of the concept study is derived from the current GT models. It was developed at the Porsche Motorsport Centre, which is the birth place of the 911 GT2 RS and, most recently, the GT3 RS. The 911 Speedster Concept celebrated its world premiere as part of the official ‘70 years Porsche sportscar’ anniversary celebrations in Zuffenhausen. The concept study offers a glimpse of a potential series-production version, although this model may not be presented until 2019. A decision on whether to move ahead will be made in the coming months.
The characteristics of the 911 Speedster Concept include the shorter window frame with a more inclined windscreen and correspondingly shortened side windows. These features give the sports car study an even stockier profile with a very low fly line, which is reminiscent of its predecessors such as the Porsche 356 1500 Speedster. A special rear cover made of carbon fibre connects behind the front seats, covering a roll-over protection structure and featuring a ‘double bubble’, a traditional element of this sports car design since the 911 Speedster from 1988. Two contrasting black slats between the ‘humps’ add an aerodynamic touch, and a transparent Plexiglas wind deflector features an engraved ‘70 years of Porsche’ logo.
Lightweight principles of the Speedster philosophy
As dictated by the historic original, the 911 Speedster Concept also features a lightweight tonneau cover instead of a convertible top. This cover protects the car interior from rain when parked, and is attached using eight Tenax fasteners. The lightweight principles of the Speedster philosophy continue through into the interior, where the navigation, radio and air conditioning systems have all been eliminated. The full bucket seats are made of carbon, and the light brown Aniline leather covers in Cognac 356 pick up on features from the car’s classic predecessors.
The broad body of the concept car has been borrowed from the 911 Carrera 4 Cabriolet, although the wings, front bonnet and rear cover of the concept are made of lightweight carbon-fibre composite material. The paintwork in the traditional colours of GT Silver and White harks back to Porsche’s early racing cars – as do many of the other carefully crafted details, such as the 50s-style central fuel tank cap positioned in the middle of the front bonnet, the classic Talbot shape of the exterior mirrors or the unique design of the main headlights. Transparent and opaque surfaces on the headlight covers produce a cross-like effect and are nod to a practice prevalent in Porsche’s early years in motorsport. At the time, the original headlights were taped before races to protect them against stone chipping and to prevent the glass from shattering. The wide B-pillars and the rear are decorated with milled, gold-plated Speedster lettering.
Below the bodywork, the 911 Speedster Concept relies on state-of-the-art components. The chassis essentially comes from the 911 GT3, with contrasting high gloss polished clover-leaf details on the imposing 21-inch rims in Fuchs design. It is the first time that these wheels are presented with centre locks. The GT developers also contributed the exhaust system with titanium tailpipes and the powertrain, which includes a six-speed manual transmission. The six-cylinder flat engine in this minimalist concept study delivers over 500 hp and reaches speeds of up to 9,000 rpm.
The history of Porsche Speedster models begins in the USA
Speedster variants of sports car models, which combine open-top driving pleasure with incredibly distinctive driving dynamics, have been part of the Porsche company history since 1952. The forefather of Porsche Speedster models, the 356 1500 America Roadster, had an aluminium body manufactured entirely by hand. It weighed 60 kilograms less than the 356 Coupé and its top speed of 175 km/h with its 70-hp four-cylinder flat engine was an impressive feat at the time. Featuring slot-in windows for the doors, a folding rain-cover top and lightweight bucket seats, this car developed exclusively for the US market was built just 16 times and already embodied several key elements of the Speedster design.
The rear are decorated with milled, gold-plated Speedster lettering
By 2010, eight different series and special models had been created with the ‘Speedster’ byname. The 356 A 1500 GS Carrera GT Speedster represented a highlight in 1957, and the first 911 Speedster followed in 1988. The 356 units of the 911 Speedster produced for the 997 series in 2010 saw a temporary end to the production of Speedster variants.
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) introduced a new 3-D augmented reality app - Porsche AR-Imagine - that literally places the brand into the hands of consumers and enthusiasts. The app allows users to design their Porsche vehicle and place it digitally into their personal environments - for example, their garages or driveways. Users can also customize their virtual Porsche by choosing exterior paint colors, wheel designs, and interior options. Once built, you can drive your sports car in 3-D augmented reality. The free app, available for the iPhone and iPad from the App Store in the United States, currently showcases three Porsche vehicles: the 911 Turbo S, 718 Boxster S, and Panamera Turbo Sport Turismo.
"Innovation is at the heart of Porsche," said Klaus Zellmer, President and CEO at PCNA. "We're excited to offer consumers and enthusiasts a completely new way of experiencing our sports cars. For us to be wherever our fans are - with the Porsche of their dreams - is the road ahead."
The Porsche AR-Imagine app was built with the power of ARKit, which brings real-time 3-D graphics into the user's physical world.
Porsche and Apple have previously collaborated on supporting Apple CarPlay in select Porsche models. The Porsche AR-Imagine app is compatible with iPhone 6s or later, iPad Pro and iPad (2017) running iOS 11.
It was designed and developed for Porsche by YOU ARE HERE, an emerging technology lab in Atlanta, that helps brands and agencies take advantage of augmented and virtual reality (http://www.youareherecorp.com/).
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
Enjoy a close-up experience of the history of Porsche at the Porsche Museum! Encounter legendary racing and sports cars, fascinating production models as well as unusual prototypes. More than 80 vehicles will take you from the early years all the way to the present days of Porsche’s history. Learn more: https://www.porsche.com/museum/en/
The continuity of the 911 design is unique in automotive history – from the first to the latest generation. Watch all of them including the one-millionth 911 in this video.
Zuffenhausen celebrates the original sports car and design icon
Atlanta, Georgia. It is the quintessential sports car for everyday driving, and a style icon that is unmistakable as both the face and heart of the Porsche brand: the 911. In Zuffenhausen today, the one-millionth model rolled off the production line - a Carrera S in the special color "Irish Green," with numerous exclusive features following the original 911 from 1963. The two-door car remains the most important model in the product range and is key in helping Porsche maintain its position as one of the most prestigious car manufacturers in the world.
Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, has been a part of the development of the 911 since day one: "54 years ago, I was able to take my first trips over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That's because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948."
The Porsche 911 established a new category and remains at the pinnacle of the premium sports car segment. In 2016 alone, 32,365 vehicles were delivered worldwide - more than ever before. Nevertheless, it has maintained its exclusivity over the decades and has become a coveted collector's item. The quality of the 911 and Porsche vehicles in general, is legendary. Over 70 percent of all Porsche cars ever built are still ready to drive today. In addition, the Porsche 911 can consistently be found at the top of quality rankings such as the "Initial Quality Study" from the U.S. market research institute J.D. Power.
The mythology of the Porsche 911 has been cultivated by countless motorsport successes. No other sports car embodies this recipe for success quite like the 911. More than half of Porsche's over 30,000 race wins can be credited to the iconic car, and it still thrills private motorsport enthusiasts around the world in numerous racing series.
Porsche has never strayed from the founding concept of the original 911. "But we have continued to enhance the technology of the 911, refining and perfecting the sports car," says Oliver Blume, Chairman of the Executive Board of Porsche AG, "that's why it remains a state-of-the-art and technically innovative vehicle. We have also been able to expand the model line very successfully through derivatives."
One significant factor in this success is the production site at the headquarters in Zuffenhausen, where all 911s ever built have been manufactured. Today, all two-door cars - 911, 718 Boxster, and 718 Cayman - and their various derivatives are handled on one assembly line thanks to a sophisticated production approach. The assembly workers are experts in up to 200 different tasks and, with their passion and knowledge, they ensure that each Porsche is delivered with the quality typical of the brand. Uwe Hück, Chair of the Group Works Council of Porsche, says: "I cannot imagine the success story of the 911 without our unique Porsche employees. Today, we have the one-millionth 911. The good thing about it is that our colleagues still make them with the same devotion as the first car. The construction of the Mission E at the Zuffenhausen site is ringing in a new era at Porsche. And it is clear that if we are to make it a success, we will need our highly qualified and motivated employees. They will make sure that the Mission E is an emotional experience just like our 911 has always been - and always will be."
The one-millionth 911 will not be sold. Before it moves on to enrich the collection at the Porsche Museum, it will embark on a world tour and will take road trips in the Scottish Highlands, around the Nürburgring, and in the USA, China, and beyond.
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Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast
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