Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Porsche has unveiled the new Macan in Shanghai. The compact SUV has been a great success since its launch in 2014, and has now been significantly enhanced in terms of its design, comfort, connectivity and driving dynamics, allowing the Macan to remain the sporty flagship in its segment.
The new Macan stays true to the Porsche design DNA with a three-dimensional LED tail light strip. LED technology also features in the headlights as standard. The most striking innovations inside the vehicle include the 10.9-inch touchscreen of the new Porsche Communication Management (PCM), re-designed and re-positioned air vents and the GT sports steering wheel familiar from the 911. The PCM enables access to new digital functions, such as intelligent voice control and the online navigation system provided as standard. The vehicle’s range of comfort equipment has also been expanded to include a traffic jam assist, an ioniser and a heatable windscreen.
LED headlights and new tail light strip as standard
Thanks to a number of conscious changes to the exterior, the new Macan now has an even sportier and more modern look. Numerous details reflect the DNA of the iconic 911 sports car and the 918 Spyder. In particular, the topic of lighting plays a key role: The new Macan is equipped with headlights featuring LED technology as standard.
This high-quality lighting system featuring modules with a three-dimensional design can be further optimised if desired: The Porsche Dynamic Light System Plus (PDLS) can be used to adaptively control the light distribution. The front end of the Macan has been meticulously re-worked so that it now appears even wider, while the comprehensive overhaul at the rear builds on the sleek design of the predecessor model. The three-part, three-dimensional LED light strip represents another typical Porsche design element at the rear. The four-point design of the brake lights also reflects the brand’s identity.
New options: GT sports steering wheel, ioniser and Traffic Jam Assist
The link to the 911 is consolidated in the interior of the new Macan with the optional GT sports steering wheel. The mode switch plus Sport Response Button integrated into the steering wheel is also showcased in the Macan as part of the optional Sports Chrono Package. Porsche has extended the list of comfort options to include a heated windscreen and an ioniser to improve the air quality in the interior. New exterior colours such as “Miami Blue”, “Mamba Green Metallic” “Dolomite Silver Metallic” and “Crayon” combined with new interior packages ensure that the Macan is now more customisable than ever before.
Porsche has also used the facelift as an opportunity to expand the range of assistance systems in the Macan. The new Traffic Jam Assist including adaptive cruise control enables more comfortable and relaxed driving behaviour at speeds up to 60 km/h. Not only does the system feature partially automated acceleration and braking – it also assists with steering in a traffic jam or in slow-moving traffic.
10.9-inch touchscreen display and full connectivity
Through the new Porsche Communication Management (PCM), the Macan offers total connectivity and numerous digital functions. Above the typical Porsche rising centre console, a full-HD touchscreen enlarged from 7.2 to 10.9 inches has been incorporated seamlessly into the newly designed instrument panel. Just like in the Panamera and Cayenne, the user interface on the infotainment system can be customised using predefined tiles. The air vents have also been re-designed and are now positioned below the central screen.
Each Macan is equipped with a Connect Plus module, making every vehicle fully networked as standard. This module underpins various digital functions and services such as intelligent voice control and the real-time traffic information that forms part of the standard online navigation system. One of the key elements of this system is the “Here Cloud” connection, which offers cutting-edge, swarm-based traffic data. Using the new Offroad Precision App, it is also possible to record and analyse off-road driving experiences in the Macan.
Optimised chassis with new tyres and wheels
Thanks to its optimised chassis, the new Macan is able to consolidate its exceptional status as a sports car in the compact SUV segment. Fine-tuning of the chassis delivers enhanced neutrality while maintaining stability and improving comfort. Although unusual for the SUV segment, the Macan still features mixed tyres with different widths on the front and rear axles. As with Porsche sports cars, this arrangement enables the driver to take full advantage of the intelligent, all-wheel drive Porsche Traction Management (PTM) when it comes to driving dynamics. Newly developed tyres with improved performance characteristics enable even better lateral dynamics for enhanced driving pleasure, while the new 20- and 21-inch wheels also offer greater scope to customise the design.
A model of success: more than 350,000 Macan deliveries since 2014
The Macan is a genuine success story. The combination of typical Porsche performance on any terrain coupled with a high degree of everyday practicality impressed customers right from the start: Since 2014, Porsche has delivered more than 350,000 units. With over 100,000 deliveries to date, the model is especially popular in the Chinese market where Porsche unveiled the redesigned compact SUV. The model presented in Shanghai will be offered exclusively in the Chinese market. Other models and markets will follow during the course of the year.
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
With the Porsche Macan Turbo Exclusive Performance Edition, Porsche is introducing a particularly elegant version of the top model in the Macan model line.
The Edition model is based on the Macan Turbo with Performance Package, which features a 3.6-litre V6 turbo engine capable of producing 324 kW (440 hp; Fuel consumption combined 9.7 – 9.4 l/100 km; CO2 emissions 224 – 217 g/km). It is only available in selected countries. Exclusive exterior and interior design features underline the highly sporty character of the most powerful derivative in the model line. The sports car amongst SUVs is carefully finished by hand in the Porsche Exclusive Manufaktur department at the Leipzig production site.
The standard Turbo exterior package is the foundation for the unique appearance of the Macan Turbo Exclusive Performance Edition. This package includes features such as 21-inch 911 Turbo Design wheels with lateral spokes painted in Black (high-gloss), LED headlights and tinted LED rear lights. Additional design components created specifically for this Edition model underline the exclusive character of the vehicle. Elements on the front spoiler, rear apron and sideblades painted in Carmine Red are just one example of such exclusive details. The “Macan turbo” model designation is also painted in Carmine Red underneath the Black (high-gloss) “PORSCHE” logo on the rear end.
The elegant passenger compartment also features accents in black and red. The standard Exclusive Performance Edition interior package in Garnet Red combines a black leather interior with several Alcantara elements. The Garnet Red bolsters for the front seats have been designed exclusively for the Edition model. This colour is also used for other elements, including the contrasting stitching, the embroidered “turbo” lettering on the headrests, the seat belts, the ring of the Sport Chrono stopwatch and the vehicle key wallet. The aluminium PDK gear selector has also been intricately finished with leather in Garnet Red, and a “Macan Turbo Exclusive Performance Edition” logo has been added to the customised door entry trim strips and the dashboard trim. The front seats, rear bench seat and steering wheel are all heated as standard.
Based on the most powerful derivative in the model line
The Macan Turbo Exclusive Performance Edition is based on the most powerful derivative in the model line: the Macan Turbo with Performance Package. Its 3.6-litre V6 engine with twin turbocharging delivers 324 kW (440 hp). 30 kW (40 hp) more than the Macan Turbo. The Macan Turbo Exclusive Performance Edition accelerates from zero to 100 km/h in just 4.4 seconds and achieves a top speed of 272 km/h. A maximum torque of 600 Nm is available to the driver across a broad speed range of between 1500 and 4500 rpm. An impressive amount of tractive force is also guaranteed: It takes just 2.9 seconds to accelerate from 80 km/h to 120 km/h. The standard equipment includes a high-performance brake system with grooved brake discs that are 390 millimetres in diameter, the controlled Porsche Active Suspension Management (PASM) sports chassis, which is perfectly tuned to account for the fact that the body has been lowered by 15 millimetres, the Sport Chrono Package and the sports exhaust system.
The Macan Turbo Exclusive Performance Edition is available to order now.
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Brand outranks other luxury manufacturers for second year in a row
Atlanta, Georgia. The Porsche brand has ranked highest among all nameplates, according to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study released November 11, 2016. The brand also placed higher than all other luxury manufacturers for the second consecutive year. Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the 30-year history of the SSI Study.
The SSI Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters - those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four measures: working out the deal (25%); salesperson (19%); delivery process (16%); and facility (15%). Porsche ranked highest among all automotive brands across all four categories. Rejecter satisfaction is based on five measures: salesperson (10%); fairness of price (4%); experience negotiating (4%); facility (3%); and variety of inventory (3%). Porsche improved this year in the areas of price, facility and inventory.
"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."
The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April or May 2016. The study is a comprehensive analysis of the new-vehicle shopping and purchasing experience and measures customer satisfaction at U.S. dealerships.
Atlanta, Georgia. As the sports car of the compact SUV segment, the Macan has been setting standards in terms of driving dynamics since it made its debut. Now, Porsche is upping the ante: equipped with the Performance Package, the Macan Turbo now sits at the top of the model line, highlighting increased power and agility, with an exclusive interior package.
The newly calibrated twin-turbocharged, 3.6-liter V6 engine delivers 440 hp. With 40 more horsepower than the Macan Turbo, the Performance Package offers a corresponding performance improvement of 0 to 60 mph in just 4.2 seconds (a reduction of 0.2 seconds), and a new top track speed of 169 mph (an increase of 5 mph). The maximum torque has also risen to 442 lb.-ft. (an increase of 36 lb.-ft.) and is available to the driver across a broad rev range from 1500 to 4500 rpm.
However, it is not just engine power that is given a boost in the Performance Package equipped Macan Turbo – a newly developed brake system, a lowered sport chassis, the Sport Chrono Package, and a sport exhaust system are all fitted as standard. The front axle features grooved brake discs with a diameter of 390 millimeters – 30 millimeters larger than the discs fitted on the standard Macan Turbo – and are gripped by six-piston brake calipers painted red. Additionally, Porsche Active Suspension Management (PASM) with air suspension is available at the push of a button to deliver an exceptionally sporty feel on the road. This system has also been optimally tuned to the the vehicle, which has been lowered by 10 millimeters. Air suspension also features a self-leveling function and height adjustability.
With the Sport Chrono Package, drivers can ramp up the performance of the Macan Turbo even further. In Sport Plus mode, this package ensures the chassis, engine, and transmission are tuned to the most dynamic level – accompanied by an even more emotional sound from the sport exhaust system. The seven-speed PDK double-clutch transmission delivers even shorter response times, with optimum gear change points, and increased torque during gear changes for maximum acceleration.
To customize the Macan Turbo with Performance Package, a range of tailored equipment options are available, such as the Turbo Exterior Package. Options available with this package include 21-inch 911 Turbo design wheels with spokes painted in high-gloss black, LED headlights equipped with Porsche Dynamic Light System (PDLS) Plus, and numerous other black elements. The Turbo Interior Package delivers a black leather interior with Alcantara® elements, color appliqué in numerous areas and carbon elements such as the door entry guards with the model logo lit up in white.
The Macan Turbo with Performance Package is available to order now and starts at a manufacturer's suggested retail price of $86,445, excluding title, tax, registration, dealer charges, and delivery, preparation, and handling fee.
Visionary? You can look at it like that.
The roads of this world lure us with countless curves and corners. At night in particular, it is vital to achieve optimum illumination of the roads. As a result, at the point where human visual acuity reaches its limits, Porsche is extending the field of vision thanks to intelligent technology. This means you reach your destination faster, or simply allows you to enjoy the driving experience.
The Porsche Dynamic Light System (PDLS) and the Porsche Dynamic Light System Plus (PDLS Plus) convert the main headlights of your Porsche into active assistants which do everything to ensure a relaxing and comfortable drive. After all, when it comes to controlling a vehicle, a visionary approach is sometimes characterised by the ability to see objects those decisive few tenths of a second earlier.
Dynamic cornering light
The dynamic cornering light swivels the main headlights into the bend, depending on the steering angle and vehicle speed. In Panamera and Cayenne models, the static cornering light additionally activates auxiliary headlights to illuminate tight corners or when turning.
Dynamic high beam
The dynamic high beam detects the lights of traffic traveling in front and of oncoming traffic. The intensity and range of the light beam are thus adapted to the relevant situation. This allows you to detect the course of the road, pedestrians or any dangers at an early stage without dazzling other road users.
The intersection light function detects intersections and junctions using the navigation data of the Porsche Communication Management (PCM). The system then switches on the left and right cornering lights simultaneously for optimized illumination at intersections. If there is one road joining the one you are driving on, only the static cornering light on the side facing the road mouth is activated.
Porsche Car Connect is an app for your smartphone which offers a host of useful options for you and your Porsche.
Porsche Car Connect includes Remote Services, Vehicle Tracking Services, and E-Performance Services. The Remote Services allow you to access vehicle information and control selected functions remotely. The Vehicle Tracking Services help you to protect your Porsche against theft and find it if the worst happens.
The new Porsche Rear Seat Entertainment saw its world premiere in the luxuriously equipped Panamera Turbo S Exclusive Series, a series limited to just 100 units. Now this system is available for all Panamera, Cayenne and Macan models. The equipment is extensive: Each of the two Internet-capable consoles offer you a 10.1-inch touchscreen display as well as various multimedia interfaces. Whether you want to surf the Internet, send and receive emails or simply enjoy a good movie: the Porsche Rear Seat Entertainment makes every car journey into a relaxing excursion.
Watch this video to learn more about other features of this system.
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Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast
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