Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
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Brand outranks other luxury manufacturers for second year in a row
Atlanta, Georgia. The Porsche brand has ranked highest among all nameplates, according to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study released November 11, 2016. The brand also placed higher than all other luxury manufacturers for the second consecutive year. Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the 30-year history of the SSI Study.
The SSI Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters - those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four measures: working out the deal (25%); salesperson (19%); delivery process (16%); and facility (15%). Porsche ranked highest among all automotive brands across all four categories. Rejecter satisfaction is based on five measures: salesperson (10%); fairness of price (4%); experience negotiating (4%); facility (3%); and variety of inventory (3%). Porsche improved this year in the areas of price, facility and inventory.
"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."
The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April or May 2016. The study is a comprehensive analysis of the new-vehicle shopping and purchasing experience and measures customer satisfaction at U.S. dealerships.
Visionary? You can look at it like that.
The roads of this world lure us with countless curves and corners. At night in particular, it is vital to achieve optimum illumination of the roads. As a result, at the point where human visual acuity reaches its limits, Porsche is extending the field of vision thanks to intelligent technology. This means you reach your destination faster, or simply allows you to enjoy the driving experience.
The Porsche Dynamic Light System (PDLS) and the Porsche Dynamic Light System Plus (PDLS Plus) convert the main headlights of your Porsche into active assistants which do everything to ensure a relaxing and comfortable drive. After all, when it comes to controlling a vehicle, a visionary approach is sometimes characterised by the ability to see objects those decisive few tenths of a second earlier.
Dynamic cornering light
The dynamic cornering light swivels the main headlights into the bend, depending on the steering angle and vehicle speed. In Panamera and Cayenne models, the static cornering light additionally activates auxiliary headlights to illuminate tight corners or when turning.
Dynamic high beam
The dynamic high beam detects the lights of traffic traveling in front and of oncoming traffic. The intensity and range of the light beam are thus adapted to the relevant situation. This allows you to detect the course of the road, pedestrians or any dangers at an early stage without dazzling other road users.
The intersection light function detects intersections and junctions using the navigation data of the Porsche Communication Management (PCM). The system then switches on the left and right cornering lights simultaneously for optimized illumination at intersections. If there is one road joining the one you are driving on, only the static cornering light on the side facing the road mouth is activated.
Porsche Car Connect is an app for your smartphone which offers a host of useful options for you and your Porsche.
Porsche Car Connect includes Remote Services, Vehicle Tracking Services, and E-Performance Services. The Remote Services allow you to access vehicle information and control selected functions remotely. The Vehicle Tracking Services help you to protect your Porsche against theft and find it if the worst happens.
Hybrid technology and mobility. For us at Porsche, it's about nothing less than proving that efficiency and sports performance can go hand in hand. Which is why we are going even further in the development of our drive concepts. And yet it's about more than putting together our different types of drive. It's about making mobility in the 21st century a subject that will continue into the future. The Porsche way. With racing sport experience for series production. With more ideas per hp. Our solution is e-mobility.
Atlanta, Georgia. Dr. Ing. h.c. F. Porsche AG can look back on an extremely successful fiscal year in 2015. With 225,121 vehicles delivered to customers worldwide, the company achieved a new record in 2015, exceeding the previous record of 189,849 cars in 2014 by 19 percent.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," says Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production, and sales of highly emotional sports cars is paying off." However, sales are only a secondary yardstick for success for Porsche. "What is much more important for us are customer enthusiasm, return on sales, and secure jobs," says Blume.
The 911 legend continues unabated. The sports car icon recorded an increase over the previous year of four percent with just under 32,000 units delivered. "This growth, even in a year in which the model was changed, shows the immensity of fascination for the 911 on the markets," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. The new 911 series will be available in the United States in March of 2016 with the flagship 911 Turbo models available in April.
Clearly, the growth drivers are the SUV models and the best-seller is the latest addition to the family. With more than 80,000 cars delivered globally, the Macan became the most coveted Porsche already in its first year of full availability. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and the Cayenne achieved two-digit growth figures.
Cayman sales rose slightly by one percent. The Panamera and Boxster models lagged behind the previous year levels. The reason for this is the upcoming model change from which Porsche is expecting renewed growth in 2016. In the future, the Boxster and Cayman models will be branded as the 718 model series and will continue to advance both technically and optically.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24 percent. In the United States 51,756 vehicles were delivered, a growth of 10 percent. The European market grew by 24 percent to 75,354 units where Germany was the strongest single market with a total of 28,953 vehicles delivered (up 21 percent).
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The chequered flag marked the finish: after 21 months of production time, the final Porsche 918 Spyder came off the line in Stuttgart-Zuffenhausen according to schedule.
The legacy of this technology pioneer will reach far beyond its production time. Future generations of sports cars will benefit directly from innovations of the 918 Spyder.
The 918 Spyder was systematically developed to be a performance hybrid with plug-in technology. The hybrid super sports concept car made its debut at the 2010 Geneva International Motor Show where it met with overwhelming approval. In the summer of 2010, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG gave the green light for its production development. When the car was launched on the market in late 2013, the 918 Spyder represented a continuation of a series of super sports cars in Porsche history. As technology pioneers they were, without exception, among the ultimate sports cars of their respective decades: the 904 Carrera GTS, the 959, the 911 GT1 and the Carrera GT.
In 1963, for example, Porsche created a steel and polymer body for the 904 Carrera GTS that is a prime example of how to unite stability and lightweight design. In 1986, the 959 successfully introduced an electronically-controlled all-wheel drive system to the sports car world. Ten years later, the 911 GT1 paved the way for implementing carbon-fibre technology in production vehicles. In 2003, the Carrera GT made its debut as the first production vehicle whose monocoque and subframe were made entirely of carbon fibre reinforced polymer (CFRP).
Strong impetus for the advanced development of technologiesEven more than any of its predecessors, the 918 Spyder is now providing strong impetus for the advanced development of technologies for the sports cars of the future. The key technology is a drive concept which combines a high-performance combustion engine with two electric motors; its ingenious operating strategy is one of the unique aspects of the 918 Spyder. It considers the various requirements ranging from an efficiency-oriented driving profile to maximum performance. In doing so, it is providing important know-how for future production developments.
To realise the most benefits of the large spread between power and fuel consumption, Porsche developers defined a total of five operating modes. As in car racing, they are activated by a "map switch" on the steering wheel. Porsche applied its leading hybrid know-how in preparing the characteristic maps and the algorithm stored in them for controlling the three drive units and other systems. This know-how will also be applied to future hybrid drives.
The car also creates an important foundation for the hybrid drive of tomorrow in its thermal management concept that features five separate cooling loops and the innovative hybrid cooling of the rear electric motor with air and water. Another example with future implications: the Porsche 918 Spyder can convert far more kinetic energy into electrical energy than other hybrid vehicles because of its intelligent control of generator functionality and conventional brakes. Its enormous regenerative power boosts efficiency and driving range.
The technology pioneer Porsche 918 Spyder
A similar form of this recovery system is implemented in the LMP1 prototypes of the 919 Hybrid which Porsche raced to an impressive 1-2 victory at the 24 hours of Le Mans. The 918 technology platform also blazed new trails with spectacular solutions like the all-carbon body, fully variable aerodynamics and adaptive rear axle steering. Adaptive aerodynamics and rear axle steering have already made their way into production sports cars, such as in the 911 Turbo models and in the 911 GT3 and 911 GT3 RS.
The 918 Spyder embodies classic Porsche virtues and sets cornerstones for the future. On the one hand, the car embodies performance. In September 2013, the super sports car – with 887 hp of system power – set the lap record for street-legal vehicles with production tyres on the North Loop of the Nürburgring with a time of 6 minutes 57 seconds – a record that has never been equalled by any other car since. On the other hand, the car embodies efficiency. With a fuel consumption figure of around three litres of petrol per 100 km, the 918 Spyder consumes less fuel than most small cars in the standardised NEDC cycle. It convincingly illustrates the potential of plug-in hybrid technology – not only for economical driving, but more importantly for the typical sports car driving pleasure it can offer.
Innovative ideas also in the manufacturing processPorsche is also implementing innovative ideas in the manufacturing process for the hybrid super sports car. Porsche has applied for patents related to many of its innovations in assembly and quality assurance which fulfil the most stringent ergonomic requirements. They demonstrate that Porsche is setting the standard for innovative capabilities far beyond the automobile itself. For instance, the entire assembly process takes place with wireless tools. The best example: the battery-powered screwdrivers controlled via Bluetooth. They perform their work nearly silently, increase flexibility for workers at the workplace and ensure – via a database link – that specified torques are reliably performed and documented.
The highly-adjustable assembly elevating truck – a specially developed solution – was designed as an ergonomic tool for finishing the two-seat monocoque. Another new type of scissors lift platforms also simplified installation of the 140 kg high-voltage battery. Leather finishing and assembly tables in 918 manufacturing are considered the benchmark for ergonomics and flexibility. They can be used to manufacture different parts, for instance, by the use of changeable inserts, so that station cycle times can be fully exploited. This is how Porsche also achieved maximum efficiency in the production process for the 918 Spyder.
918 Spyder: Combined fuel consumption 3.1–3.0 l/100 km; combined electrical consumption 12.7 kWh/100 km; CO2 emissions 72–70 g/km
Porsche model series 911: Combined fuel consumption 12.7–8.2 l/100 km; CO2emissions 296–191 g/km
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