Classic design features have been reinterpreted and brought into the digital age. “Less is more applies here too,” explains Ivo van Hulten, Director Interior Design Style Porsche at Porsche AG. “The Taycan interior combines design elements typical for the brand with a new type of user experience, and impresses with its simple elegance.” Porsche will present the Taycan to a worldwide audience in September 2019.
Typical Porsche: a dashboard designed for drivers and a sporty seating position
The original 911's cleanly styled dashboard from 1963 was the inspiration. The stated goal was to bring it into the present day. The cockpit signals the start of a new era with its clear structure and a completely new construction. It is clearly driver-focused. The instrument panel has a clean, minimalist and ultra-modern design, and operating the controls is quick and free from distractions. The free-standing, curved instrument cluster forms the highest point on the dashboard. It is clearly focused towards the driver and ensures that everything that's needed for driving is in view.
The innovative instrument cluster consists of a curved 16.8-inch screen with the rounded look that's typical of Porsche. A cowl has been omitted, which ensures a slim and modern appearance in the style of high-quality smartphones and tablets. Real glass and a vapour-deposited, polarising filter give anti-reflective properties.
Drivers can choose between four display modes for the instrument cluster:
The steering wheel has a light appearance, with two models to choose from. In addition to the basic version, which can be customised with coloured inserts as part of the accent package, Porsche also offers a GT sports steering wheel option. It has a distinctive design with visible screw heads and features a typical Porsche round mode switch which can be used to select the various driving modes.
The upper and lower sections of the dashboard stretch across the entire width of the vehicle in the shape of a wing. A central 10.9-inch infotainment display and an optional passenger display are combined to form an integrated glass band in a black-panel look, thereby blending in visually with the interior.
All user interfaces have been completely re-designed for the Taycan. The number of traditional hardware controls, such as switches and buttons, have been greatly reduced. Instead, control is intelligent and intuitive – via touch operation or a voice control function that responds to the command “Hey Porsche”.
All vehicle configurations for the Taycan, such as Porsche Active Stability Management (PASM), can easily be set up on the central screen via direct access. The driver can quickly access all apps via a clearly structured and customisable home screen. Apps include navigation, telephone, media, comfort and Porsche Connect. With optimised voice control, drivers can access the required function even faster. For the first time, front passengers in the Taycan have the option of their own touch display, allowing them to easily alter settings without distracting the driver.
The elevated centre console intensifies the feeling of a low seating position, as you would expect from a Porsche. It features a large 8.4-inch touch panel with haptic feedback. This allows the air-conditioning settings to be altered directly. Integrated handwriting recognition also allows quick address inputs.
Every detail has been reduced to the essentials. Like the Porsche 918, the Taycan has a compact direction selector switch in the instrument panel instead of the classic selector lever. This gives the centre console a tidy look and creates storage space. A reduction to the essentials and a clear approach are also evident for the air vents. These have been fully modernised and can be operated intuitively. Traditional, mechanically-operated louvres belong to the past, as airflows are now controlled both digitally and fully automatically ("Virtual Airflow Control"). By clicking the Climate menu, it is possible to switch between “Focused” for fast, directional cooling and “Diffused” for draught-free air conditioning. If the optional four-zone automatic climate control system (“Advanced Climate Control”) has been ordered, an additional 5.9-inch touch control panel with haptic feedback allows the system to be operated from the rear seats.
A wide range of personalisation options and innovative material concepts
The Taycan’s colour and material design allows for individualised equipment, from traditional through to sustainable and modern. There is also the option of classic leather as well as the sustainably tanned Club Leather “OLEA”, which uses olive leaves in the tanning process. The natural quality of the leather is accentuated by means of a special cloud print. A new feature is the fully leather-free interior with state-of-the-art surface textures. “Race-Tex” material is used, a high-quality microfibre material partially consisting of recycled polyester fibres. Its production has 80 percent less CO2 than traditional materials. The floor covering uses the recycled fibre “Econyl®”, which is made from, among other things, recycled fishing nets.
The Taycan is available with a wide range of interior and exterior configurations, in both traditional and modern styles. Interior accents and trims underline the attention to detail, while meeting the highest quality standards typical of Porsche in terms of material characteristics and workmanship. Interior colours Black-Lime Beige, Blackberry, Atacama Beige and Meranti Brown are exclusively available for the Taycan. The optional interior accent package also gives customers a choice of special contrasting colour schemes in black matt, dark silver or neodyme, an elegant champagne tone. The doors and centre consoles can be wood trim, matt carbon, embossed aluminium or fabric.
In addition to the host of innovations, there is another detail that no Porsche should be without. Similar to the ignition lock on conventional Porsche models, the power button is located on the left behind the steering wheel.
A dream car in your own living room: With the “Porsche Augmented Reality Visualizer App”, customers can now create a photorealistic representation of their configured vehicle in the real world.
This makes Porsche the only manufacturer to give their customers the ability to examine their dream sports car and all its technical details in three dimensions. The vehicle can be configured in the familiar Web Configurator or using a 3D model in the app. Users can virtually place the configured vehicle on any surface – both inside rooms as well as outdoors.
"With our new app, the configuration of a Porsche will be even more of a digital experience," says Oliver Hoffmann, Director Marketing Communications at Porsche. "Now, before making the purchase decision, everyone can virtually park their dream Porsche in their own driveway, marvel at it in their own living room, or show a photo-realistic version to their friends."
So far the app includes three models: alongside the new Porsche 911 Carrera S and Carrera 4S, the concept study Mission E is also available. In autumn of this year, this will be replaced by the Taycan series model, the first fully electric Porsche. The entire product range is expected to be integrated into the application by the end of 2019.
Using the Porsche Code, customers can upload their configuration from the Web Configurator into the app, and look at the vehicle and all its details in the real world – regardless of where they are. Further changes to the configuration, such as the paint colour, can be made in the Augmented Reality Visualization. The app features a “highlight function” that allows customers to view technical details that are usually hidden from view. Customers can look under the chassis of the new Porsche 911, for example, and virtually experience the vehicle’s powertrain.
The app is based on the design concept and technology of existing systems; workflows already used for vehicle configuration have been adopted, enhanced and optimised. The vehicles are visible in Augmented Reality on a smartphone, in the same quality as in the classic Web Configurator on a computer.
Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Porsche has always matched its product range to its customers’ requirements and the pursuit of technological excellence. That is why the sports car manufacturer is intensifying its activities in the areas of hybrid technology and electromobility and will, in future, no longer offer vehicles with diesel propulsion.
By 2022, Porsche will have invested more than six billion euros in e-mobility, creating the basis for sustainable growth into the future. Interest in hybrid models is already taking off. 63 percent of the Panameras sold in Europe, for example, are hybrid models. Demand for diesel models, on the other hand, is dropping. In 2017, the diesel share of worldwide Porsches was 12 percent. Porsche has not had a diesel in its portfolio since February of this year. Due to this change in conditions, the company has decided to no longer offer diesel propulsion in future.
“Porsche is not demonising diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect,” says Oliver Blume, CEO of Porsche AG.
With the Taycan, Porsche will bring its first purely electric sports car to the market in 2019 – its manufacture is CO2 neutral and it is supplied with green electricity via an ultra-fast charging infrastructure spread over Europe. By 2025, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric. The sports car manufacturer is also concentrating on optimised internal combustion engines. Purist, emotional and powerful sports cars will thus continue to play an important role in the Porsche product portfolio.
Blume stresses: “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”
The future of mobility is another step closer: Series production of the first purely electric Porsche is set to begin next year. In preparation, the vehicle has now been given its official name: The “Mission E” concept study, the name currently used to describe Porsche’s complete electric offering, will be known as the Taycan.
The name can be roughly translated as “lively young horse”, referencing the imagery at the heart of the Porsche crest, which has featured a leaping steed since 1952. “Our new electric sports car is strong and dependable; it’s a vehicle that can consistently cover long distances and that epitomises freedom”, explains Oliver Blume, Chairman of the Executive Board of Porsche AG. The oriental name also signifies the launch of the first electric sports car with the soul of a Porsche. Porsche announced the name for its first purely electric series as part of the “70 years of sports cars” ceremony.
Two permanently excited synchronous motors (PSM) with a system output of over 600 hp (440 kW) accelerate the electric sports car to 100 km/h in well under 3.5 seconds and to 200 km/h in under twelve seconds. This performance is in addition to a continuous power level that is unprecedented among electric vehicles: Multiple jump starts are possible in succession without loss of performance, and the vehicle’s maximum range is over 500 km in accordance with the NEDC.
Names with real meaning
At Porsche, the vehicle names generally have a concrete connection with the corresponding model and its characteristics: The name Boxster describes the combination of the boxer engine and roadster design; Cayenne denotes fieriness, the Cayman is incisive and agile, and the Panamera offers more than a standard Gran Turismo, which is what allowed it to win the Carrera Panamericana long-distance race. The name Macan is derived from the Indonesian word for tiger, with connotations of suppleness, power, fascination and dynamics.
Future investment doubled
Porsche plans to invest more than six billion euro in electromobility by 2022, doubling the expenditure that the company had originally planned. Of the additional three billion euro, some 500 million euro will be used for the development of Taycan variants and derivatives, around one billion euro for electrification and hybridisation of the existing product range, several hundred million for the expansion of production sites, plus around 700 million euro for new technologies, charging infrastructure and smart mobility.
Extensive modifications and expansion at the Zuffenhausen headquarters
At the Porsche headquarters in Zuffenhausen, a new paint shop, dedicated assembly area for the Taycan and a conveyor bridge for transporting the painted bodies and drive units to the final assembly area are currently being constructed. The existing engine plant is being expanded to manufacture electric drives and the body shop will also be developed. Investment is also planned for the Weissach Development Centre. Production of the Taycan is creating around 1,200 new jobs in Zuffenhausen alone.
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