Classic design features have been reinterpreted and brought into the digital age. “Less is more applies here too,” explains Ivo van Hulten, Director Interior Design Style Porsche at Porsche AG. “The Taycan interior combines design elements typical for the brand with a new type of user experience, and impresses with its simple elegance.” Porsche will present the Taycan to a worldwide audience in September 2019.
Typical Porsche: a dashboard designed for drivers and a sporty seating position
The original 911's cleanly styled dashboard from 1963 was the inspiration. The stated goal was to bring it into the present day. The cockpit signals the start of a new era with its clear structure and a completely new construction. It is clearly driver-focused. The instrument panel has a clean, minimalist and ultra-modern design, and operating the controls is quick and free from distractions. The free-standing, curved instrument cluster forms the highest point on the dashboard. It is clearly focused towards the driver and ensures that everything that's needed for driving is in view.
The innovative instrument cluster consists of a curved 16.8-inch screen with the rounded look that's typical of Porsche. A cowl has been omitted, which ensures a slim and modern appearance in the style of high-quality smartphones and tablets. Real glass and a vapour-deposited, polarising filter give anti-reflective properties.
Drivers can choose between four display modes for the instrument cluster:
The steering wheel has a light appearance, with two models to choose from. In addition to the basic version, which can be customised with coloured inserts as part of the accent package, Porsche also offers a GT sports steering wheel option. It has a distinctive design with visible screw heads and features a typical Porsche round mode switch which can be used to select the various driving modes.
The upper and lower sections of the dashboard stretch across the entire width of the vehicle in the shape of a wing. A central 10.9-inch infotainment display and an optional passenger display are combined to form an integrated glass band in a black-panel look, thereby blending in visually with the interior.
All user interfaces have been completely re-designed for the Taycan. The number of traditional hardware controls, such as switches and buttons, have been greatly reduced. Instead, control is intelligent and intuitive – via touch operation or a voice control function that responds to the command “Hey Porsche”.
All vehicle configurations for the Taycan, such as Porsche Active Stability Management (PASM), can easily be set up on the central screen via direct access. The driver can quickly access all apps via a clearly structured and customisable home screen. Apps include navigation, telephone, media, comfort and Porsche Connect. With optimised voice control, drivers can access the required function even faster. For the first time, front passengers in the Taycan have the option of their own touch display, allowing them to easily alter settings without distracting the driver.
The elevated centre console intensifies the feeling of a low seating position, as you would expect from a Porsche. It features a large 8.4-inch touch panel with haptic feedback. This allows the air-conditioning settings to be altered directly. Integrated handwriting recognition also allows quick address inputs.
Every detail has been reduced to the essentials. Like the Porsche 918, the Taycan has a compact direction selector switch in the instrument panel instead of the classic selector lever. This gives the centre console a tidy look and creates storage space. A reduction to the essentials and a clear approach are also evident for the air vents. These have been fully modernised and can be operated intuitively. Traditional, mechanically-operated louvres belong to the past, as airflows are now controlled both digitally and fully automatically ("Virtual Airflow Control"). By clicking the Climate menu, it is possible to switch between “Focused” for fast, directional cooling and “Diffused” for draught-free air conditioning. If the optional four-zone automatic climate control system (“Advanced Climate Control”) has been ordered, an additional 5.9-inch touch control panel with haptic feedback allows the system to be operated from the rear seats.
A wide range of personalisation options and innovative material concepts
The Taycan’s colour and material design allows for individualised equipment, from traditional through to sustainable and modern. There is also the option of classic leather as well as the sustainably tanned Club Leather “OLEA”, which uses olive leaves in the tanning process. The natural quality of the leather is accentuated by means of a special cloud print. A new feature is the fully leather-free interior with state-of-the-art surface textures. “Race-Tex” material is used, a high-quality microfibre material partially consisting of recycled polyester fibres. Its production has 80 percent less CO2 than traditional materials. The floor covering uses the recycled fibre “Econyl®”, which is made from, among other things, recycled fishing nets.
The Taycan is available with a wide range of interior and exterior configurations, in both traditional and modern styles. Interior accents and trims underline the attention to detail, while meeting the highest quality standards typical of Porsche in terms of material characteristics and workmanship. Interior colours Black-Lime Beige, Blackberry, Atacama Beige and Meranti Brown are exclusively available for the Taycan. The optional interior accent package also gives customers a choice of special contrasting colour schemes in black matt, dark silver or neodyme, an elegant champagne tone. The doors and centre consoles can be wood trim, matt carbon, embossed aluminium or fabric.
In addition to the host of innovations, there is another detail that no Porsche should be without. Similar to the ignition lock on conventional Porsche models, the power button is located on the left behind the steering wheel.
The Cayenne Turbo S E-Hybrid and the Cayenne Turbo S E-Hybrid Coupé draw their system output of 500 kW (680 PS; Cayenne Turbo S E-Hybrid: Fuel consumption combined 3.9–3.7 l/100 km, electricity consumption 19.6–18.7 kWh/100 km, CO2 emissions combined 90–85 g/km; Cayenne Turbo S E-Hybrid Coupé: Fuel consumption combined 3.9–3.7 l/100 km, electricity consumption 19.6–18.7 kWh/100 km, CO2 emissions combined 90–85 g/km) from the intelligent interaction of a four-litre V8 engine (404 kW/550 PS) and an electric motor integrated into the eight-speed Tiptronic S transmission (100 kW/136 PS). The maximum system torque of 900 Nm is available from just above idle. Both models accelerate from a standing start to 100 km/h in 3.8 seconds and reach a top speed of 295 km/h. This exceptional performance is matched by a high level of efficiency: the Cayenne Turbo S E-Hybrid and Turbo S E-Hybrid Coupé can drive for up to 40 kilometres with zero local emissions. The average NEDC consumption is 3.9–3.7 l/100 km (fuel) and 19.6–18.7 kWh/100 km (electric).
In addition to the two top models, the hybrid range from Porsche now includes the new Cayenne E-Hybrid Coupé with system power of 340 kW (462 PS; Fuel consumption combined 3.2–3.1 l/100 km, electricity consumption 18.7–17.7 kWh/100 km, CO2 emissions combined 75–72 g/km), torque of 700 Nm, and electric range of up to 43 kilometres. The Cayenne E-Hybrid, which now features a gasoline particulate filter, is available to order again.
Speeds of up to 135 km/h with just electric power
Like all Porsche plug-in hybrids, the new top-of-the-range model in the Cayenne family is also one of the sportiest vehicles in the premium segment – not in spite of its hybrid powertrain but because of it. In the Cayenne Turbo S E-Hybrid models, the electric motor is located between the V8 engine and the eight-speed Tiptronic S transmission. The two motors are interconnected via a separating clutch inside the hybrid module, referred to as the Electric Clutch Actuator (ECA). In E-Power driving mode, the electric motor can, on its own, propel the vehicle up to a maximum speed of 135 km/h. It can also be used in the other modes for an additional power boost. These modes can be selected via the standard Sport Chrono Package (Hybrid Auto, Sport and Sport Plus). Porsche has taken this boost strategy from the 918 Spyder super sports car.
The lithium-ion battery is installed underneath the loadspace floor and has a capacity of 14.1 kWh. The high-voltage battery can be fully charged within 2.4 hours with the standard 7.2 kW onboard AC charger when using a 400-volt connection with a 16-amp fuse. The charging process takes six hours from a conventional domestic socket with a rating of 230 volts and 10 amps. Charging can also be scheduled via Porsche Communication Management (PCM) or the Porsche Connect app (for smartphones and Apple® Watch).
Roll stabilisation system, air suspension, and ceramic brakes as standard
The Cayenne Turbo S E-Hybrid and the Cayenne Turbo S E-Hybrid Coupé come with extensive factory-fitted equipment as standard: features include the Porsche Dynamic Chassis Control (PDCC) electric roll stabilisation system, Porsche Torque Vectoring Plus (PTV Plus) rear-axle differential lock, the Porsche Ceramic Composite Brake (PCCB) high-performance brake system, 21-inch lightweight alloy wheels in Aero design including wheel arch extensions in body colour, Power Steering Plus, and the Sport Chrono Package. The adaptive three-chamber air suspension, including Porsche Active Suspension Management (PASM), ensures a broad spectrum of typical Porsche driving dynamics and a comfortable ride. Up to 22-inch lightweight alloy wheels and rear-axle steering are also available as optional extras.
Full connectivity and auxiliary air conditioning as standard
All Cayenne models include full connectivity as standard. This enables online navigation with real-time traffic information, smart online voice control, and extensive Porsche Connect services – including searching for public charging stations. Additional options for all Cayenne derivatives when the new model year starts include wireless Apple CarPlay®, new USB-C ports and a smartphone storage tray with inductive charging function. All hybrid models from Porsche have auxiliary air conditioning as standard. This can be remote-controlled directly via the PCM and via the Porsche Connect app, and enables the vehicle to be heated and cooled even when the ignition is not switched on.
All Cayenne models feature LED headlights, a cruise control system with speed limiter function, camera-based pedestrian protection and Park Assist at the front and rear – including a rear-view camera system in the Cayenne Coupé. Optional extras include LED matrix beam headlights, a head-up display, Night Vision with thermal imaging camera, and the Porsche InnoDrive digital co-pilot including adaptive cruise control, lane keeping assist, road sign recognition, active lane guidance, junction assistant and emergency braking.
A double debut: Cayenne Coupé as a V6 and V8 hybrid
With the Cayenne Coupé, Porsche has added an even sportier variant to its successful SUV line-up. Highlights of the coupé include sharper lines with a unique roof and rear section, an adaptive rear spoiler, a rear seat bench with the characteristics of two individual seats, and two different roof designs: a panoramic fixed glass roof as standard and an optional carbon roof. Like the SUV, the SUV coupé is now available in two different hybrid versions: in combination with the 4.0-litre V8 biturbo engine and with a 3.0-litre V6 turbo engine. The new Cayenne E-Hybrid Coupé has a system output of 340 kW (462 PS) and a system torque of 700 Nm. In conjunction with the standard Sport Chrono Package, it sprints from a standing start to 100 km/h in 5.1 seconds
(5.0 seconds with the lightweight sports packages) and has a top speed of 253 km/h. The average consumption according to the New European Driving Cycle (NEDC) is 3.2–3.1 l/100 km (fuel) and 18.7 – 17.7 kWh/100 km (electric). The purely electric range is up to 43 kilometres.
All four different hybrid versions of the Cayenne are now available to order.
The unveiling of the first Porsche 911 GT3 in March 1999 at the Geneva Motor Show signalled the start of a new era for discerning sports car drivers. Like no other Porsche 911, the GT3 embodies the hallmarks of Porsche Motorsport. Developed by two-time World Rally Champion Walter Röhrl, race engineer Roland Kussmaul and the Porsche Motorsport specialists from Weissach, the Porsche 911 GT3 brought race track agility to the road. Since then, this road-going athlete has become even faster, more precise and more dynamic with every generation — and with a naturally aspirated engine, manual transmission and rear-wheel drive, it remains the most popular Porsche 911 among purists up to the present day.
The race versions of the Porsche 911 GT3 have written motorsport history. In addition to countless class wins, the GT3 achieved numerous overall victories in the major endurance races, including the 24 Hours of Spa, the 24 Hours of Daytona and the 24 Hours Nürburgring, which it won seven times starting with the year 2000. It is part of the recipe for success of the Porsche 911 GT3 that the experience and innovations from motorsport are always incorporated into the development of the next road version. It is no wonder that around 80 per cent of all 911 GT3 ever produced are regularly driven on the race track.
Successor to the 911 Carrera RS 2.7: the first GT3 made its debut in 1999
Shortly before the start of the new century and featuring advanced racing technology, the Porsche 911 GT3 continued the tradition that had started in the 1970s with the legendary Porsche 911 Carrera RS 2.7. For the first time, the model was not given the designation “RS” for Race Sport, but the name GT3 — a reference to the GT class in which the motorsport versions of the model were to compete. The water-cooled 3.6-litre six-cylinder boxer engine of the new sports car delivered 265 kW (360 PS). Therefore it was hardly a surprise that the Porsche 911 GT3 had already earned its first laurels even before its debut in Geneva: with Walter Röhrl at the wheel, it completed the 20.8 kilometre Nürburgring Nordschleife in less than eight minutes — and in so doing set a new benchmark for road-going sports cars.
Such exceptional performance was made possible not just by the race-proven boxer engine, but also thanks to a precisely tuned overall package: the chassis was lowered by around 30 millimetres and the brakes uprated. The six-speed manual transmission originated from the Porsche 911 GT2. The gearbox ratios, axle geometry, anti-roll bars and springs could be adapted depending on the circuit conditions. Lightweight construction came before comfort. A distinctive sign of its motorsport origins was the fixed rear wing of the 911 GT3. As an option, customers were able to order their 911 GT3 as a Clubsport variant, which also included a bolt-in roll cage.
The first Porsche 911 GT3 vehicles rolled off the production line in Weissach in May 1999. As a homologation basis for motorsport, the new model also provided the foundation for the successful 911 GT3 Cup and the higher-positioned race versions — the 911 GT3 R and GT3 RSR, which achieved brilliant results in one-make and GT racing in the coming years.
New generations in quick succession
After the great success of the first 911 GT3, Porsche presented a new evolution stage of the road-going sports car with racing genes every three to four years. In 2003, the power of the boxer engine increased to 280 kW (381 PS) thanks to the use of the VarioCam continuously variable camshaft control system. The GT3 could also now be ordered with the ultra-high-performance Porsche Ceramic Composite Brake (PCCB) system. The next increase in power, to 305 kW (415 PS), followed three years later. For the first time, the Porsche 911 GT3 featured an active suspension with the sporty Porsche Active Suspension Management (PASM). In 2009, the engineers increased the displacement of the six-cylinder boxer engine to 3.8-litres and the power to 320 kW (435 PS). The all new rear wing and full underbody panelling produced such a substantial increase in downforce that this was more than doubled in comparison to its predecessor.
On the 50th birthday of the Porsche 911 in 2013, the fifth generation of the 911 GT3 celebrated its world premiere at the Geneva Motor Show. The engine, transmission, body and chassis were completely new. The drivetrain consisted of a 3.8-litre naturally aspirated engine with 350 kW (475 PS), mated for the first time to a Porsche Doppelkupplung (PDK) dual-clutch transmission. Also for the first time, this was complemented by active rear axle steering. By way of introduction, the new 911 GT3 completed the Nürburgring Nordschleife in just 7:25 minutes —more than half a minute faster than the first 911 GT3 on its record lap in 1999.
The latest version of the 911 GT3 was launched in 2017. The focus of development had been on the six-cylinder boxer engine: its displacement increased to 4.0 litres and the power output was 368 kW (500 PS). Porsche also had two treats for purists: on the one hand, a manual six-speed transmission was now available as an alternative to the PDK. On the other, the 911 GT3 could be ordered with a discreet Touring Package, in which the fixed rear wing was replaced by an automatically extending spoiler — pure understatement. And so things come full circle: the designation “Touring Package” was a reference to the more restrained version of the legendary Porsche 911 Carrera RS 2.7 from the 1970s.
The new sports car is being launched as a Coupé and Cabriolet, and generates 283 kW (385 PS; Fuel consumption combined 9.0-9.2 l/100 km; CO2 emissions combined 206-210 g/km) from its 3.0-litre, six-cylinder boxer engine with biturbo charging. The Carrera is the entry-level 911 model and offers 11 kW (15 PS) more power output than its predecessor did. It shares its premium-quality standard features virtually unchanged from the 911 Carrera S. These include the high-quality interior with 10.9-inch touchscreen display, comprehensive connectivity and also innovative assistance systems like the Porsche Wet Mode that ensures even safer handling on wet roads. The 911 Carrera is distinguished by smaller dimensioned wheels and brakes and the individual tailpipe covers on the exhaust system.
Exclusive sportiness – the new Carrera model
As with the Carrera S model, the engine, chassis and brakes are designed for exclusive sportiness. The 3.0-litre, six-cylinder boxer engine of the 911 Carrera generates power largely through the smaller wheel diameters of the turbines and compressors that feature in the new turbochargers. Power transmission is handled by the new eight-speed dual-clutch transmission (PDK).This enables the 911 Carrera Coupé to accelerate from 0-100 km/h in 4.2 seconds, with a top speed of 293 km/h. The optional Sport Chrono Package shaves a further 0.2 seconds off the sprint. The combined fuel consumption (NEDC-correlated) of the Coupé is 9.0 l/100 km, while the Cabriolet records this figure as 9.2 l/100 km.
The driving dynamics set-up includes 235/40 ZR tyres on 19-inch alloy wheels on the front axle. The mixed tyre configuration features 20-inch wheels with 295/35 ZR tyres at the rear. Stopping power is provided on both axles by 330-millimetre brake discs with black, four-piston monobloc fixed callipers.
A dream car in your own living room: With the “Porsche Augmented Reality Visualizer App”, customers can now create a photorealistic representation of their configured vehicle in the real world.
This makes Porsche the only manufacturer to give their customers the ability to examine their dream sports car and all its technical details in three dimensions. The vehicle can be configured in the familiar Web Configurator or using a 3D model in the app. Users can virtually place the configured vehicle on any surface – both inside rooms as well as outdoors.
"With our new app, the configuration of a Porsche will be even more of a digital experience," says Oliver Hoffmann, Director Marketing Communications at Porsche. "Now, before making the purchase decision, everyone can virtually park their dream Porsche in their own driveway, marvel at it in their own living room, or show a photo-realistic version to their friends."
So far the app includes three models: alongside the new Porsche 911 Carrera S and Carrera 4S, the concept study Mission E is also available. In autumn of this year, this will be replaced by the Taycan series model, the first fully electric Porsche. The entire product range is expected to be integrated into the application by the end of 2019.
Using the Porsche Code, customers can upload their configuration from the Web Configurator into the app, and look at the vehicle and all its details in the real world – regardless of where they are. Further changes to the configuration, such as the paint colour, can be made in the Augmented Reality Visualization. The app features a “highlight function” that allows customers to view technical details that are usually hidden from view. Customers can look under the chassis of the new Porsche 911, for example, and virtually experience the vehicle’s powertrain.
The app is based on the design concept and technology of existing systems; workflows already used for vehicle configuration have been adopted, enhanced and optimised. The vehicles are visible in Augmented Reality on a smartphone, in the same quality as in the classic Web Configurator on a computer.
Limited to 1,948 units worldwide, the 911 Speedster honors 70 years of Porsche sports
Atlanta. Last year, Porsche celebrated its 70th anniversary of building sports cars by showing two 911 Speedster Concept vehicles to the public. Now, the production version is celebrating its North American debut in New York. Powered by a naturally-aspirated 4.0 liter flat-six engine capable of up to 9,000 rpm that is also used in the current 911 GT3 and 911 GT3 RS models, the 2019 911 Speedster develops 502 horsepower and 346 lb-ft of torque, accompanied by a highly emotional, racing inspired soundtrack. For the 911 Speedster, this race-bred powerplant has been enhanced with individual throttle bodies that make the throttle response even sharper, just like in the 911 GT3 R race car. To deliver a particularly engaging driving experience highly desired by purists, the 911 Speedster is available exclusively with a GT Sport six-speed manual transmission. 0 to 60 miles per hour happens in just 3.8 seconds, and the top track speed is 192 miles per hour. The 2019 911 Speedster is planned to be available for order on May 7, 2019 and is expected to reach U.S. dealers in late 2019
The 2019 911 Speedster is the first such model developed by the Porsche Motorsport department, but it is still immediately recognizable as a Speedster. The low-cut front windshield and side windows as well as the manually operated lightweight fabric top are characteristic for a Speedster model and make the car stand out immediately. The two streamliners atop the rear decklid made from carbon fiber are another design highlight rooted in the model’s history.
The interior of the 911 Speedster is characterized by a focus on the essentials of driving. Lightweight door panels with storage nets and door pulls emphasize the dedication to weight reduction. The standard black leather interior can be supplemented with red stitching for the dashboard and the “Speedster” designation in the headrests. With this option, the door pulls are also fitted in red, and the GT Sport steering wheel is decorated with a red 12 o’clock center marker. The interior trim, which spreads to the gear shift knob as well as the door sill guards with “Speedster” model designation, is carbon fiber.
Underscoring its purist focus, extensive measures of lightweight construction help keep the weight of the new 911 Speedster down. The front luggage compartment lid, front fenders and rear decklid are all made from carbon fiber composite material, while the front and rear fasciae consist of lightweight polyurethane. Standard Porsche Ceramic Composite Brakes (PCCB) save about 50 percent from the system weight with grey cast iron rotors. The fabric top does without any automated operation, save for the electrically-operated latch to lock and unlock it. Air conditioning is omitted as standard in the interest of weight savings, but can be added as a no-cost option if the customer desires. Finally, the six-speed manual transmission saves about 9 pounds compared to the seven-speed manual transmission in other 911 Carrera models, and almost 40 pounds compared to a PDK dual clutch unit. With this clear focus on lightweight construction, the 2019 911 Speedster weighs just 3,230 pounds.
The 2019 911 Speedster uses a chassis derived from the 911 GT3 models with a specifically-calibrated rear axle steering system and dynamic engine mounts to deliver a maximum amount of precision, stability and driving pleasure. 20-inch center lock wheels painted in Satin Black are shod with Ultra High Performance (UHP) tires to offer high levels of grip, while standard PCCB (Porsche Ceramic Composite Brake) delivers very powerful and consistent braking performance.
The history of Porsche Speedster models began in the United States.Speedster variants of sports car models, which combine open-top driving pleasure with incredibly distinctive driving dynamics, have been part of the Porsche company history since 1952. The forefather of Porsche Speedster models, the 356 1500 America Roadster, had an aluminum body manufactured entirely by hand. It weighed about 130 pounds (60 kilograms) less than the 356 Coupe and its top track speed of 108 miles per hour (175 km/h) with its 70-hp four-cylinder flat engine was impressive at the time. Featuring slot-in curtain windows for the doors, a folding top and lightweight bucket seats, this car developed exclusively for the US market was built just 16 times and already embodied several key elements of the speedster design.
By 2010, eight different production and special models bearing the “Speedster” name had been created. The 356 A 1500 GS Carrera GT Speedster represented a highlight in 1957, and the first 911 Speedster followed in 1988. Limited to just 356 units worldwide, the 911 Speedster of the 997 generation built in 2010 was the latest model to be fitted with the famous designation.
Exclusively for owners, Porsche Design has created a 911 Speedster Chronograph timepiece. The high-performance Flyback-Chronograph with Werk 01.200 movement developed in-house features Speedster specific design elements such as a carbon fiber dial, and a rotor modeled after the Speedster center lock wheel in both design and color. Genuine Porsche interior leather and thread are also used for the perforated black leather strap with red stitching.
With the world premiere of the Cayenne Coupé, Porsche is extending the third generation of its successful SUV range. An interview with Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Entry into a new vehicle segment: with the world premiere of the Cayenne Coupé, Porsche is extending the third generation of its successful SUV range. The vehicle impresses with its particularly dynamic contours and new technical details, which give it a very athletic appearance.
The highlights of the new Cayenne model include sharper contours with a totally unique rear end, an adaptive rear spoiler, a rear bench with the characteristics of two individual seats, and two roof concepts: a panoramic, fixed glass roof fitted as standard, and an optional carbon roof. The significantly steeper roof line falling to the rear makes this vehicle appear even more dynamic and visually positions it as the sportiest-looking model in the segment. The Cayenne Coupé will be available with two different engine variants at its market launch: a six-cylinder, turbocharged engine with 250 kW (340 PS; Combined fuel consumption 9.4 – 9.3 l/100 km; combined CO2 emissions 215 – 212 g/km), making a standard sprint from 0-100 km/h in 6.0 seconds possible as well as a four-litre V8 engine with twin turbocharging in the top-of-the-range Cayenne Turbo Coupé model, 404 kW (550 PS; Combined fuel consumption 11.4 – 11.3 l/100 km; combined CO2 emissions 261 – 258 g/km) and accelerating from a standing start to 100 km/h in 3.9 seconds.
The Cayenne – a worldwide story of success
Since the introduction of the first Cayenne in 2002, this model has been very popular with customers around the globe. More than 864,200 vehicles have been delivered to date, which amounts to 50,000 cars per year on average. With around 71,500 vehicles delivered worldwide in 2018, the model was only beaten to the top spot by the Macan. The majority of vehicles were delivered to customers in China and Europe.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, describes the expectations for the Cayenne Coupé in different regions, the vehicle’s customer profiles and the growing model range in an interview:
Which regions and buyer groups is the Cayenne Coupé targeting?
The Cayenne Coupé is a world conqueror. It is equally attractive to all regions. It appeals to customers who are particularly interested in the sporty genes of the Cayenne. These may be existing or new Porsche customers – with great loyalty to the brand and an expressive lifestyle. The SUV Coupé market isn’t new, but we are giving the car a character that is all its own through our typical Porsche design DNA. Of course, the sporty body shape is a particularly good match for the Porsche brand.
Seen worldwide, who are Porsche’s customers?
Our customers have a very individual and differentiated lifestyle. There is no standard Porsche customer. For this reason, it is one of our maxims to consider each customer individually. At the same time, there are properties that all our customers share. These include their striving towards performance, personal development and the extraordinary, as well as the success they have with this attitude – a certain drive to get ahead. Many also value the feeling of having found a family of like-minded people at Porsche and experiencing well-deserved pleasure. In many cases, our customers have driven models from other premium brands because they expect more from their vehicle. Anyone who then experiences the driving pleasure in an entry-level Porsche model will see that there is a much sportier way and realise that they want to evolve – to a Turbo or GT model. In this process, personal progress is much more important than external image.
How significant are surveys and market studies for model decisions at Porsche?
Customer feedback of course influences our product decisions and our customers are very committed. We receive more than 300,000 feedback reports, suggestions and requests each year. It goes without saying that we integrate all this into the development process of a new vehicle. We also repeatedly showcase our product ideas to customers and potential customers. The current Cayenne is a good example: during development we took into account a large amount of feedback on its predecessor. In particular, the interior takes into account the wishes of Porsche enthusiasts. The Taycan will be yet another example of how we integrate customer feedback into product development at an early stage. We asked our customers at the start of the development process whether they could envisage a purely electrically driven vehicle made by Porsche and what it should look like. Even now, shortly before the world premiere in autumn, we once again asked them for feedback on the final product.
The Cayenne Coupé demonstrates that the Porsche model range is becoming increasingly more versatile. Is this a trend towards diversification?
Our holistic concept does not focus on the vehicle, but rather on the brand DNA. This combination of sportiness and the demand for top quality is evident in all Porsche models and perfectly reflects our customers’ interests. All of our vehicles are sports cars, even the Panamera, Macan and Cayenne. They are the sportiest option in their respective segments – and they carry the genes of the Porsche 911. That’s why Porsche is clearly perceived as a sports car brand. And we are working hard to make sure nothing about that changes. At the same time, we are continuously expanding our product range so we can offer our customers all over the world what they want. For example, the model mix has shifted as a result of customer preferences in growth markets. Demand for sporty SUVs is very strong particularly in China, but two-door sports car sales are also on the rise.
Coupés are obviously a trend in the SUV segment. How do you create a passion in customers for Porsche as a brand?
Porsche stands for craftsmanship and meeting individual customer wishes with fascinating premium sports cars. And people are always at the heart of it all. A Porsche is always made by people: a great deal of craftsmanship, love and passion goes into every Porsche. At Porsche, we are also united by the drive to always to fight for the best solution. That is how we create individual products that inspire through outstanding quality and driving pleasure. We want to appeal more strongly to new, younger target groups with the Cayenne Coupé. These groups value exclusivity and an expressive lifestyle, and have a very performance-oriented mentality.
Porsche brings electric mobility to its site in Saxony: The Supervisory Board of Porsche AG has decided to manufacture the next generation of the Macan as a fully electric series. This will be the first all-electric compact SUV from Porsche, and is due to roll off the assembly line at the start of the next decade.
The development represents an expansion of the Porsche range in the field of electromobility: the Taycan – the first purely electrically driven sports car from Porsche – will be launched to market at the end of 2019, followed shortly thereafter by its derivative, the Taycan Cross Turismo.
“Electromobility and Porsche go together perfectly; not just because they share a high-efficiency approach, but especially because of their sporty character,” comments Oliver Blume, Chairman of the Board of Management of Porsche AG. “By 2022 we will be investing more than six billion euros in electric mobility, and by 2025 50% of all new Porsche vehicles could have an electric drive system. Nevertheless, over the next ten years we will focus on a drive mix consisting of even further optimised petrol engines, plug-in hybrid models, and purely electrically operated sports cars. Our aim is to take a pioneering role in technology, and for this reason we will continue to consistently align the company with the mobility of the future.”
The decision to manufacture the next generation of the Macan at the company’s Leipzig site was taken as early as the beginning of July last year. Making this investment in electromobility at the Leipzig site creates the opportunity to produce fully electric vehicles on the existing production line in future. The next generation of the Macan fires the starting pistol for electrification. Like the Taycan, this compact SUV features 800-volt technology and is based on the Porsche PPE architecture (Premium Platform Electric) developed in collaboration with Audi AG – highlighting the future viability of the site and enhancing its flexibility and efficiency even further.
Porsche Leipzig GmbH started series production of the Cayenne SUV in 2002, with 259 employees. Since then, the site has been continually developed to become one of the most advanced and sustainable production facilities in the automotive industry. The Macan model signified a revolution right back in 2011, and is a real success story: when it was launched, the Leipzig plant was expanded into a “full plant”, which included its own body shop and paint shop. When the factory started operations in February 2014, 40,000 units per year of the compact SUV were planned; today it produces more than 90,000 units annually for global markets.
What is currently the final expansion stage was put into operation two years ago, making it possible for the Panamera series to now also be fully manufactured in Leipzig, and bringing employee numbers up to today’s figure of more than 4,000. Since the groundbreaking ceremony in February 2000, Porsche has invested more than 1.3 billion euros in development in Leipzig.
Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
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