Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
A range of over 500km (NEDC) and recharging of 400km in only 15 minutes. Time to experience a completely new side of emobility and discover far flung destinations.
Watch this video to learn all you need know about the Mission E Cross Turismo.
Read more about the car here: www.porsche.com/Cross-Turismo
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
Enjoy a close-up experience of the history of Porsche at the Porsche Museum! Encounter legendary racing and sports cars, fascinating production models as well as unusual prototypes. More than 80 vehicles will take you from the early years all the way to the present days of Porsche’s history. Learn more: https://www.porsche.com/museum/en/
Brand outranks other luxury manufacturers for second year in a row
Atlanta, Georgia. The Porsche brand has ranked highest among all nameplates, according to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study released November 11, 2016. The brand also placed higher than all other luxury manufacturers for the second consecutive year. Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the 30-year history of the SSI Study.
The SSI Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters - those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four measures: working out the deal (25%); salesperson (19%); delivery process (16%); and facility (15%). Porsche ranked highest among all automotive brands across all four categories. Rejecter satisfaction is based on five measures: salesperson (10%); fairness of price (4%); experience negotiating (4%); facility (3%); and variety of inventory (3%). Porsche improved this year in the areas of price, facility and inventory.
"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."
The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April or May 2016. The study is a comprehensive analysis of the new-vehicle shopping and purchasing experience and measures customer satisfaction at U.S. dealerships.
Visionary? You can look at it like that.
The roads of this world lure us with countless curves and corners. At night in particular, it is vital to achieve optimum illumination of the roads. As a result, at the point where human visual acuity reaches its limits, Porsche is extending the field of vision thanks to intelligent technology. This means you reach your destination faster, or simply allows you to enjoy the driving experience.
The Porsche Dynamic Light System (PDLS) and the Porsche Dynamic Light System Plus (PDLS Plus) convert the main headlights of your Porsche into active assistants which do everything to ensure a relaxing and comfortable drive. After all, when it comes to controlling a vehicle, a visionary approach is sometimes characterised by the ability to see objects those decisive few tenths of a second earlier.
Dynamic cornering light
The dynamic cornering light swivels the main headlights into the bend, depending on the steering angle and vehicle speed. In Panamera and Cayenne models, the static cornering light additionally activates auxiliary headlights to illuminate tight corners or when turning.
Dynamic high beam
The dynamic high beam detects the lights of traffic traveling in front and of oncoming traffic. The intensity and range of the light beam are thus adapted to the relevant situation. This allows you to detect the course of the road, pedestrians or any dangers at an early stage without dazzling other road users.
The intersection light function detects intersections and junctions using the navigation data of the Porsche Communication Management (PCM). The system then switches on the left and right cornering lights simultaneously for optimized illumination at intersections. If there is one road joining the one you are driving on, only the static cornering light on the side facing the road mouth is activated.
Atlanta, Georgia. Dr. Ing. h.c. F. Porsche AG can look back on an extremely successful fiscal year in 2015. With 225,121 vehicles delivered to customers worldwide, the company achieved a new record in 2015, exceeding the previous record of 189,849 cars in 2014 by 19 percent.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," says Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production, and sales of highly emotional sports cars is paying off." However, sales are only a secondary yardstick for success for Porsche. "What is much more important for us are customer enthusiasm, return on sales, and secure jobs," says Blume.
The 911 legend continues unabated. The sports car icon recorded an increase over the previous year of four percent with just under 32,000 units delivered. "This growth, even in a year in which the model was changed, shows the immensity of fascination for the 911 on the markets," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. The new 911 series will be available in the United States in March of 2016 with the flagship 911 Turbo models available in April.
Clearly, the growth drivers are the SUV models and the best-seller is the latest addition to the family. With more than 80,000 cars delivered globally, the Macan became the most coveted Porsche already in its first year of full availability. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and the Cayenne achieved two-digit growth figures.
Cayman sales rose slightly by one percent. The Panamera and Boxster models lagged behind the previous year levels. The reason for this is the upcoming model change from which Porsche is expecting renewed growth in 2016. In the future, the Boxster and Cayman models will be branded as the 718 model series and will continue to advance both technically and optically.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24 percent. In the United States 51,756 vehicles were delivered, a growth of 10 percent. The European market grew by 24 percent to 75,354 units where Germany was the strongest single market with a total of 28,953 vehicles delivered (up 21 percent).
In presenting the Mission E at the IAA in Frankfurt, Porsche is introducing the first all-electrically powered four-seat sports car in the brand's history.
The concept car combines the unmistakable emotional design of a Porsche with excellent performance and the forward-thinking practicality of the first 800-volt drive system. Key specification data of this fascinating sports car: four doors and four single seats, over 600 hp (440 kW) system power and over 500 km driving range. All-wheel drive and all-wheel steering, zero to 100 km/h acceleration in under 3.5 seconds and a charging time of around 15 minutes to reach an 80 per cent charge of electrical energy. Instruments are intuitively operated by eye-tracking and gesture control, some even via holograms – highly oriented toward the driver by automatically adjusting the displays to the driver's position.
The drive system of the Mission E is entirely new, yet it is typical Porsche, i.e. proven in motor racing. Two permanent magnet synchronous motors (PMSM) – similar to those used in this year's Le Mans victor, the 919 hybrid – accelerate the sports car and recover braking energy. The best proof of a Porsche is 24 hours of top racing performance and a 1-2 finish.
Together the two motors produce over 600 hp, and they propel the Mission E to a speed of 100 km/h in less than 3.5 seconds and to 200 km/h in under twelve seconds. In addition to their high efficiency, power density and uniform power development, they offer another advantage: unlike today's electric drive systems, they can develop their full power even after multiple accelerations at short intervals. The need-based all-wheel drive system with Porsche Torque Vectoring – which automatically distributes torque to the individual wheels – transfers the drive system's power to the road, and all-wheel steering gives precise, sporty steering in the desired direction. This makes the Mission E fit for the circuit race track; its lap time on the Nürburgring Nordschleife is under the eight-minute mark.
It is not just passionate sportiness that makes up a Porsche but also a high level of everyday practicality. Accordingly, the Mission E can travel over 500 km on one battery charge, and it can be charged with enough energy for around 400 km more driving range in about fifteen minutes. The reason: Porsche is a front-runner in introducing innovative 800-volt technology for the first time. Doubling the voltage – compared to today's electric vehicles that operate at 400 volts – offers multiple advantages: shorter charging times and lower weight, because lighter, smaller gage copper cables are sufficient for energy transport.
A moveable body segment on the front left wing in front of the driver's door gives access to the charging port for the innovative “Porsche Turbo Charging” system. Via the 800-volt port, the battery can be charged to approximately 80 per cent of its capacity in around 15 minutes – a record time for electric vehicles. As an alternative, the technology platform can be connected to a conventional 400-volt charging station, or it can be replenished at home in the garage via convenient inductive charging by simply parking over a coil embedded in the floor of the garage from which the energy is transferred without cables to a coil on the car's underbody.
Another feature that is typical of a Porsche sports car is a lightweight concept with optimal weight distribution and a low centre of gravity. The battery mounted in the car's underbody, which is based on the latest lithium-ion technology, runs the whole length between the front and rear axles. This distributes its weight to the two drive axles uniformly, resulting in exceptionally good balance. In addition, it makes the sports car's centre of gravity extremely low. Both of these factors significantly boost performance and a sports car feeling.
The body as a whole is made up of a functional mix of aluminium, steel and carbon fibre reinforced polymer. The wheels are made of carbon: the Mission E has wide tyres mounted on 21-inch wheels in front and 22-inch wheels at the rear.
Every square inch, every angle, every radius of the Mission E reflects one thing above all else: emotional sportiness in the best tradition of Porsche design. The starting point is the sculpture of a sport saloon with a low height of 130 cm with sports car attributes from Zuffenhausen that embodies visible innovations such as its integrated aerodynamics. Distinctive air inlets and outlets – on the front, sides and at the rear – typify the body's full flow-through design that enhances efficiency and performance. Integrated air guides improve airflow around the wheels, for instance, and air outlets on the sides reduce overpressure in the wheel wells, thereby reducing lift.
The much reduced sculpting of the front end shows a classic Porsche sweepback, and it relates the concept car to the 918 Spyder and Porsche race cars. A new type of matrix LED headlights in the brand's typical four-point light design captures the viewer's gaze. Integrated as an element hovering in the airflow of the air inlet, they lend a futuristic character to the front end. The four LED units are grouped around a flat sensor for assistance systems whose border serves as an indicator light. Distinctive front wings and an extremely low-cut bonnet reference 911 design. As in the 911 GT3 RS, a wide characteristic recess extends from the overlapping front luggage compartment lid up and over the roof. The line of the side windows is also similar to that of the 911, however, with one important difference: two counter-opening doors enable convenient entry – without a B-pillar. Another difference: instead of the classic door mirror, inconspicuous cameras are mounted on the sides that contribute to the car's exceptional aerodynamics.
The rear design underscores the typical sports car architecture. The lean cabin with its accelerated rear windscreen, which draws inward at the rear, creates space for the sculpted shape of the rear wings that only a Porsche can have. A three-dimensional “PORSCHE” badge illuminated from inside hovers beneath an arch of light that extends across the entire width in a black glass element.
The interior of the Mission E transfers all of the traditional Porsche design principles into the future: openness, purist design, clean architecture, driver orientation and everyday practicality. The all-electric drive concept made it possible to fully reinterpret the interior. The lack of a transmission tunnel, for instance, opens up space and gives a lighter and more airy atmosphere to the entire interior. Race bucket seats served as inspiration for the four single seats. Their lightweight design is weight-saving, and it gives occupants secure lateral support during dynamic driving. Between the front seats, the centre console – elegantly curved like a bridge with open space beneath it – extends up to the dashboard.
Display and control concept
A new world based on an innovative display and control concept opens up before the driver. It is intuitive, fast and free of distractions – created for the sports car of tomorrow. The filigree driver's display is curved, low-profile and free-standing. The instrument cluster shows five round instruments – they can be recognized as Porsche, but they are displayed virtually in OLED technology, i.e. by organic light-emitting diodes. The round instruments are organized according to the driver-relevant themes of Connected Car, Performance, Drive, Energy and Sport Chrono.
The controls are just as innovative. An eye-tracking system detects, via camera, which instrument the driver is viewing. The driver can then activate the menu of the instrument in focus by pushing a button on the steering wheel and navigate in it – which also involves an interplay of eye-tracking and manual activation. But that is not all: the display follows the seat position and body attitude of the driver in what is known as a parallax effect. If the driver sits lower, higher or leans to one side, the 3D display of the round instruments reacts and moves with the driver. This eliminates situations in which the steering wheel blocks the driver's view of certain key information, for instance. All relevant information such as vehicle speed is always within the driver's line of sight.
The Mission E can even portray driving fun: a camera mounted in the rear-view mirror recognizes the driver's good mood and shows it as an emoticon in the round instrument. The fun factor can be saved together with individual information such as the route or speed, and it can be shared with friends via a social media link.
The entire dashboard is chock full of new ideas. Its division into two three-dimensionally structuring layers reinforces the impression of lightness and clarity. The upper layer integrates the driver's display, and between the levels there is a holographic display that extends far into the passenger's side. It shows individually selectable apps, which are stacked in virtual space and arranged by priority with a three-dimensional effect. The driver – or passenger – can use these apps to touch-free control primary functions such as media, navigation, climate control, contacts and vehicle. The desired symbol is activated by gestures that are detected by sensors. A grasping gesture means select, while pulling means control. Moreover, driver or passenger can use a touch display on the centre console to control secondary functions such as detailed information menus.
The concept vehicle can also be configured externally from a tablet via Porsche Car Connect. Using “Over the Air and Remote Services” the driver can essentially change the functional content of the vehicle overnight. A simple update via the integrated high-speed data module is all it takes to implement the travel guide or additional functions for the chassis, engine or infotainment system. The driver can use a smartphone or tablet to start updates conveniently from the Porsche Connect Store. Furthermore, Porsche Connect enables direct contact to a Porsche Centre for remote diagnostics or to schedule appointments. Another function of integrated Remote Services is the digital key, which can be sent via the Porsche Connect Portal. It not only lets the owner open the doors, but also other persons authorized by the owner such as friends or family. After successful authentication, the key can be used within a specific time frame and defined location.
The virtual exterior mirrors are literally eye-catching. The lower corners of the windscreen show the images of the outside cameras that are mounted in the front wings. The benefits: the driver gets a better view of images and the surroundings, and safety information can also be actively displayed there.
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Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast
Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast