With the world premiere of the Cayenne Coupé, Porsche is extending the third generation of its successful SUV range. An interview with Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Entry into a new vehicle segment: with the world premiere of the Cayenne Coupé, Porsche is extending the third generation of its successful SUV range. The vehicle impresses with its particularly dynamic contours and new technical details, which give it a very athletic appearance.
The highlights of the new Cayenne model include sharper contours with a totally unique rear end, an adaptive rear spoiler, a rear bench with the characteristics of two individual seats, and two roof concepts: a panoramic, fixed glass roof fitted as standard, and an optional carbon roof. The significantly steeper roof line falling to the rear makes this vehicle appear even more dynamic and visually positions it as the sportiest-looking model in the segment. The Cayenne Coupé will be available with two different engine variants at its market launch: a six-cylinder, turbocharged engine with 250 kW (340 PS; Combined fuel consumption 9.4 – 9.3 l/100 km; combined CO2 emissions 215 – 212 g/km), making a standard sprint from 0-100 km/h in 6.0 seconds possible as well as a four-litre V8 engine with twin turbocharging in the top-of-the-range Cayenne Turbo Coupé model, 404 kW (550 PS; Combined fuel consumption 11.4 – 11.3 l/100 km; combined CO2 emissions 261 – 258 g/km) and accelerating from a standing start to 100 km/h in 3.9 seconds.
The Cayenne – a worldwide story of success
Since the introduction of the first Cayenne in 2002, this model has been very popular with customers around the globe. More than 864,200 vehicles have been delivered to date, which amounts to 50,000 cars per year on average. With around 71,500 vehicles delivered worldwide in 2018, the model was only beaten to the top spot by the Macan. The majority of vehicles were delivered to customers in China and Europe.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, describes the expectations for the Cayenne Coupé in different regions, the vehicle’s customer profiles and the growing model range in an interview:
Which regions and buyer groups is the Cayenne Coupé targeting?
The Cayenne Coupé is a world conqueror. It is equally attractive to all regions. It appeals to customers who are particularly interested in the sporty genes of the Cayenne. These may be existing or new Porsche customers – with great loyalty to the brand and an expressive lifestyle. The SUV Coupé market isn’t new, but we are giving the car a character that is all its own through our typical Porsche design DNA. Of course, the sporty body shape is a particularly good match for the Porsche brand.
Seen worldwide, who are Porsche’s customers?
Our customers have a very individual and differentiated lifestyle. There is no standard Porsche customer. For this reason, it is one of our maxims to consider each customer individually. At the same time, there are properties that all our customers share. These include their striving towards performance, personal development and the extraordinary, as well as the success they have with this attitude – a certain drive to get ahead. Many also value the feeling of having found a family of like-minded people at Porsche and experiencing well-deserved pleasure. In many cases, our customers have driven models from other premium brands because they expect more from their vehicle. Anyone who then experiences the driving pleasure in an entry-level Porsche model will see that there is a much sportier way and realise that they want to evolve – to a Turbo or GT model. In this process, personal progress is much more important than external image.
How significant are surveys and market studies for model decisions at Porsche?
Customer feedback of course influences our product decisions and our customers are very committed. We receive more than 300,000 feedback reports, suggestions and requests each year. It goes without saying that we integrate all this into the development process of a new vehicle. We also repeatedly showcase our product ideas to customers and potential customers. The current Cayenne is a good example: during development we took into account a large amount of feedback on its predecessor. In particular, the interior takes into account the wishes of Porsche enthusiasts. The Taycan will be yet another example of how we integrate customer feedback into product development at an early stage. We asked our customers at the start of the development process whether they could envisage a purely electrically driven vehicle made by Porsche and what it should look like. Even now, shortly before the world premiere in autumn, we once again asked them for feedback on the final product.
The Cayenne Coupé demonstrates that the Porsche model range is becoming increasingly more versatile. Is this a trend towards diversification?
Our holistic concept does not focus on the vehicle, but rather on the brand DNA. This combination of sportiness and the demand for top quality is evident in all Porsche models and perfectly reflects our customers’ interests. All of our vehicles are sports cars, even the Panamera, Macan and Cayenne. They are the sportiest option in their respective segments – and they carry the genes of the Porsche 911. That’s why Porsche is clearly perceived as a sports car brand. And we are working hard to make sure nothing about that changes. At the same time, we are continuously expanding our product range so we can offer our customers all over the world what they want. For example, the model mix has shifted as a result of customer preferences in growth markets. Demand for sporty SUVs is very strong particularly in China, but two-door sports car sales are also on the rise.
Coupés are obviously a trend in the SUV segment. How do you create a passion in customers for Porsche as a brand?
Porsche stands for craftsmanship and meeting individual customer wishes with fascinating premium sports cars. And people are always at the heart of it all. A Porsche is always made by people: a great deal of craftsmanship, love and passion goes into every Porsche. At Porsche, we are also united by the drive to always to fight for the best solution. That is how we create individual products that inspire through outstanding quality and driving pleasure. We want to appeal more strongly to new, younger target groups with the Cayenne Coupé. These groups value exclusivity and an expressive lifestyle, and have a very performance-oriented mentality.
Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
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New top model in the Cayenne line with 550 hp, active aerodynamics and high performance brakes
Atlanta, Georgia. The 2019 Porsche Cayenne Turbo took its place at the top of the model line at the 67th Frankfurt International Motor Show. The new model from the third-generation Cayenne range is once again raising the bar for sporty performance in the segment. Its twin-turbo four-liter V8 engine delivers 550 hp. The combination of innovations including a three-chamber air suspension, staggered tire sizes and new high-performance Porsche Surface Coated Brake (PSCB) technology result in improved driving dynamics. With additional options, such as rear-axle steering and electric roll stabilization with a 48-volt system, the SUV achieves the driving characteristics of a sports car. The new Cayenne Turbo accelerates from zero to 60 mph in as little as 3.7 seconds when equipped with the optional Sport Chrono Package toward a top track speed of 177 mph, representing gains over the previous-generation Cayenne Turbo S.
With an exclusive front end and the LED main headlights of the Porsche Dynamic Light System (PDLS), the Cayenne Turbo has a dominant appearance. At night, the new Turbo sets itself apart from other Cayenne models with its double-row front light modules. Widened wheel arches with painted trim and special 21-inch wheels reserved for the Cayenne Turbo characterize the side view. Turbo-specific twin tailpipes distinguish this model from its six-cylinder siblings.
Interior design elements including the center-mounted grab handles continue in the third-generation Cayenne Turbo. Like other members of the new Cayenne family the newest model features the Porsche Advanced Cockpit, which includes a high-definition 12.3-inch screen in the dashboard and an analog tachometer flanked by two seven-inch full-HD screens. Virtually all of the vehicle functions can be displayed and operated using the high-resolution display and touchscreen of the Porsche Advanced Cockpit. Among them, for example, is the standard 710-watt BOSE® Surround Sound System. Other equipment newly included by default in the latest Cayenne Turbo includes 18-way sport seats, seatbacks with integrated headrests, and standard heating functions for all outboard seats as well as the steering wheel.
Greater power, greater torque: twin-turbo V8 with 550 hp
At the heart of the Cayenne Turbo is the twin-turbo four-liter V8 with 550 hp and 567 lb-ft of peak torque (increases of 30 hp and 14 lb-ft versus the previous Cayenne Turbo). Standard Porsche Traction Management (PTM) all-wheel drive works with the new eight-speed Tiptronic S automatic transmission to improve acceleration, speed, and highway cruising comfort. The new Cayenne Turbo exceeds the previous Cayenne Turbo S in many areas. For example, it sprints to 60 mph in 3.9 seconds (or 3.7 seconds when equipped with the optional Sport Chrono Package, 0.1 second quicker than the previous Cayenne Turbo S) and boasts a higher top track speed of 177 mph. The turbochargers are arranged inside the cylinder V, in a "central turbo layout." The shortened exhaust paths between the combustion chambers and the turbochargers improve engine responsiveness and power delivery. This setup also creates a more compact package that is advantageous because it allows for a lower engine installation that helps to lower the center of gravity for improved handling characteristics.
Active chassis with three-chamber air suspension and staggered tires
The new lightweight chassis of the Cayenne Turbo helps improve driving dynamics versus its predecessor. In particular, the combination of a new three-chamber air suspension with the Porsche Active Suspension Management (PASM) active shock-absorbers extends the range considerably. By using three air chambers per spring strut, the chassis is able to map a wider range of spring rates than the previous system could, allowing for improvements in both comfort- and performance-focused settings.
With six selectable height levels, the ground clearance can be manually adjusted to suit the off-road terrain. These are also actively controlled via five new driving programs for on- and off-road use. The default setting is the on-road program. Four other modes activate the conditioning for mild off-road terrain: Mud, Gravel, Sand, or Rocks. The drive mode, chassis settings, and differential locks can be selected to adapt to the relevant setting.
Complemented by optional rear-axle steering, electric Porsche Dynamic Chassis Control (PDCC) roll stabilization connected to a 48-volt vehicle electrical system and Porsche Torque Vectoring Plus (PTV+), the new Cayenne Turbo achieves impressive driving dynamics. Sports car performance is an even greater emphasis in the new Cayenne than past models. Accordingly, the front and rear wheel sizes are staggered to measure 285/40 at the front and 315/35 at the rear. This produces even greater longitudinal and lateral power application for agile handing.
New Cayenne Turbo gets active aero and Porsche Surface Coated Brakes
The new Cayenne Turbo integrates an adaptive roof spoiler as a component of its active aerodynamics. Depending on the position, this optimizes efficiency, increases downforce on the rear axle, or shortens braking distances from higher speeds in the airbrake position. At full braking from 155 mph, the Cayenne Turbo comes to a stop up to 79 inches earlier as a result. The aerodynamic system therefore complements the effect of the new high-performance Porsche Surface Coated Brake (PSCB) which is included as standard with the Cayenne Turbo. The tungsten carbide layer applied to the cast-iron discs increases braking performance and wear resistance while reducing the amount of brake dust at the same time, meaning less dirt on the rims. The Porsche Ceramic Composite Brake system (PCCB) is still available as the top-performing option.
The new 2019 Cayenne Turbo will be available for ordering in the U.S. market in December, 2017 with arrival at dealers in Fall 2018. MSRP is $124,600 excluding $1,050 for delivery, and processing.
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