Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
Porsche has always matched its product range to its customers’ requirements and the pursuit of technological excellence. That is why the sports car manufacturer is intensifying its activities in the areas of hybrid technology and electromobility and will, in future, no longer offer vehicles with diesel propulsion.
By 2022, Porsche will have invested more than six billion euros in e-mobility, creating the basis for sustainable growth into the future. Interest in hybrid models is already taking off. 63 percent of the Panameras sold in Europe, for example, are hybrid models. Demand for diesel models, on the other hand, is dropping. In 2017, the diesel share of worldwide Porsches was 12 percent. Porsche has not had a diesel in its portfolio since February of this year. Due to this change in conditions, the company has decided to no longer offer diesel propulsion in future.
“Porsche is not demonising diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect,” says Oliver Blume, CEO of Porsche AG.
With the Taycan, Porsche will bring its first purely electric sports car to the market in 2019 – its manufacture is CO2 neutral and it is supplied with green electricity via an ultra-fast charging infrastructure spread over Europe. By 2025, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric. The sports car manufacturer is also concentrating on optimised internal combustion engines. Purist, emotional and powerful sports cars will thus continue to play an important role in the Porsche product portfolio.
Blume stresses: “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”
The future of mobility is another step closer: Series production of the first purely electric Porsche is set to begin next year. In preparation, the vehicle has now been given its official name: The “Mission E” concept study, the name currently used to describe Porsche’s complete electric offering, will be known as the Taycan.
The name can be roughly translated as “lively young horse”, referencing the imagery at the heart of the Porsche crest, which has featured a leaping steed since 1952. “Our new electric sports car is strong and dependable; it’s a vehicle that can consistently cover long distances and that epitomises freedom”, explains Oliver Blume, Chairman of the Executive Board of Porsche AG. The oriental name also signifies the launch of the first electric sports car with the soul of a Porsche. Porsche announced the name for its first purely electric series as part of the “70 years of sports cars” ceremony.
Two permanently excited synchronous motors (PSM) with a system output of over 600 hp (440 kW) accelerate the electric sports car to 100 km/h in well under 3.5 seconds and to 200 km/h in under twelve seconds. This performance is in addition to a continuous power level that is unprecedented among electric vehicles: Multiple jump starts are possible in succession without loss of performance, and the vehicle’s maximum range is over 500 km in accordance with the NEDC.
Names with real meaning
At Porsche, the vehicle names generally have a concrete connection with the corresponding model and its characteristics: The name Boxster describes the combination of the boxer engine and roadster design; Cayenne denotes fieriness, the Cayman is incisive and agile, and the Panamera offers more than a standard Gran Turismo, which is what allowed it to win the Carrera Panamericana long-distance race. The name Macan is derived from the Indonesian word for tiger, with connotations of suppleness, power, fascination and dynamics.
Future investment doubled
Porsche plans to invest more than six billion euro in electromobility by 2022, doubling the expenditure that the company had originally planned. Of the additional three billion euro, some 500 million euro will be used for the development of Taycan variants and derivatives, around one billion euro for electrification and hybridisation of the existing product range, several hundred million for the expansion of production sites, plus around 700 million euro for new technologies, charging infrastructure and smart mobility.
Extensive modifications and expansion at the Zuffenhausen headquarters
At the Porsche headquarters in Zuffenhausen, a new paint shop, dedicated assembly area for the Taycan and a conveyor bridge for transporting the painted bodies and drive units to the final assembly area are currently being constructed. The existing engine plant is being expanded to manufacture electric drives and the body shop will also be developed. Investment is also planned for the Weissach Development Centre. Production of the Taycan is creating around 1,200 new jobs in Zuffenhausen alone.
A range of over 500km (NEDC) and recharging of 400km in only 15 minutes. Time to experience a completely new side of emobility and discover far flung destinations.
Watch this video to learn all you need know about the Mission E Cross Turismo.
Read more about the car here: www.porsche.com/Cross-Turismo
With the Mission E Cross Turismo, Porsche will be unveiling the concept study of an electrically driven Cross Utility Vehicle (CUV) at the Geneva Motor Show.
This car has many talents and is aimed at people who like to spend their free time travelling, playing sport and pursuing other outdoor activities. Thanks to all-wheel drive, every ski slope is easy to reach, while the flexible interior creates space for all kinds of sports equipment and modern load-carrying systems facilitate the transport of surfboards or a Porsche e-bike.
The strengths of the four-door four-seater include an emotional design with striking off-road elements as well as an innovative display and operating concept with touchscreen and eye-tracking control. Measuring 4.95 metres in length, the concept vehicle has all-wheel drive and an 800-volt architecture, prepared for connection to the fast charging network. It can also be charged by induction, at a charging station or using the Porsche home energy storage system. The road-ready Mission E Cross Turismo builds on the Mission E study Porsche demonstrated at the 2015 International Motor Show (IAA) and uses elements that are close to series production.
The design: unmistakable Porsche DNA
A low-cut bonnet between heavily curved wings: the front of the Mission E Cross Turismo reveals its relationship to the sports car icon Porsche 911 at first glance. Vertical air inlets in the front, known as air curtains, are a distinctive design feature. Another stylistic highlight are the matrix LED headlights. The brand’s typical four-point daytime running lights have evolved into narrow, three-dimensional glass elements. Embedded in four sweeping wings, these also contain an innovative four-point indicator light. At the same time, the vehicle has high-performance full beams with Porsche X-Sight technology. The off-road design elements include robust wheel arch protection and door sills, a striking front spoiler and lower rear and increased ground clearance.
The silhouette is defined by a sporty roofline that slopes off to the rear, which Porsche designers refer to as a ‘flyline’. This is reminiscent of the rear of the Panamera Sport Turismo. Equally distinctive for the brand is the dynamic shape of the side windows. The broad wings and three-dimensional side panels with air outlets behind the front wheels reinforce the sporty crossover character of the concept car, which is 1.99 metres wide. Other distinctive features include the eye-catching side door sills with their off-road appearance and 20-inch wheels with 275/40 R 20 tyres.
Even from behind, the study can immediately be recognised as a Porsche with its exclusively light grey metallic paintwork. In addition to its sporty design and air-channelling roof spoiler, the continuous light strip is a typical feature. The luminescent white Porsche logo is composed of glass letters embedded in a three-dimensional cover with a circuit board design. During charging, the ‘E’ in the Porsche logo pulsates, and the circuit board is brought to life by pulses of light. This makes the flow of energy impressively visual for the customer. A large panoramic glass roof extending from the windscreen to the boot lid ensures a generous sense of space.
Variability: equipped for all mobility needs
The Mission E Cross Turismo presents a picture as to what a Turismo model with features of a crossover utility vehicle could look in series production – a car that is equally suitable for travelling, everyday life and adventure, filling the role of a versatile companion both in the city and in the countryside. The crossover model is aimed at people who like to spend their free time playing sport or pursuing other outdoor activities. Passengers stand to benefit from the flexible nature of the four-seater, which measures 1.42 metres in height. For example, the backrest of each individual seat in the rear has a load-through facility. This can be used for skis and other long equipment.
The backrests themselves can be folded down. Additionally, the boot features a rail system with adjustable and removable straps. These can be used to secure items quickly and safely. To give the passengers of the Mission E Cross Turismo various mobility options beyond the car, the Porsche e-bike supports its rider with a powerful electric drive when the pedals are turned. It is a mobility offer that does mean Porsche customers do not have to go without the design, technology and performance of a Porsche when they are on two wheels in their free time.
The interior: visible lightweight structures
The interior reinterprets classic Porsche elements, bringing them into the digital age. Take the dashboard, for example, which emphasises the vehicle’s width and is composed of a wing-shaped upper and lower part. The instrument panel is clearly organised horizontally with an extra-wide display for the driver and front passenger. The freestanding instrument cluster is angled towards the driver and includes three circular display graphics with digital content on TFT screens. The centre console between the front seats rises towards the dash panel. In combination with the ambient lighting, the indirect lighting of the centre console creates a unique atmosphere.
The interior design features also include visible lightweight structures, which can be found on the instrument panel and other places as well as the sporty seats, reminiscent of those found in racing cars, with illuminated Porsche lettering. The door lining has innovative three-dimensional elements with a textured surface. Anodised edges in Nordic Blue on features such as the air vents and window lift modules create a contrast to the exclusive bicolour concept of the interior with aniline leather in black and light grey.
The drive: sporty e-performance thanks to output of over 600 hp
Two permanent magnet synchronous motors (PSM) with a system output of more than 600 hp (440 kW) allow the Mission E Cross Turismo to accelerate to 100 km/h in less than 3.5 seconds and to reach a speed of 200 km/h in under 12 seconds. Furthermore, the level of continuous power is unmatched by any other electric vehicle: multiple accelerations are possible in direct succession without loss of performance. Power is guaranteed on any surface thanks to on-demand all-wheel drive with Porsche Torque Vectoring, which automatically distributes torque to individual wheels.
The chassis: adaptive air suspension for comfort and agility
The all-wheel steering contributes to the exemplary agility and stability of the vehicle. Adaptive air suspension increases the ground clearance by up to 50 millimetres. Porsche Dynamic Chassis Control (PDCC) is also on board, providing active roll stabilisation and preventing side tilt of the vehicle when cornering and reducing lateral rocking of the vehicle on uneven surfaces.
The display and operating concept: a unique user experience
The innovative display and operating concept is a design highlight of the Mission E Cross Turismo. Intuitive operation and information that is optimally positioned in the field of vision, such as the head-up display, do not distract the driver. Thanks to new connectivity solutions, the vehicle can also be perfectly integrated into a digital lifestyle. The result is a unique user experience.
Here are the most important displays and operating options:
Driver display with eye-tracking control: The instrument cluster comprises three virtual round instruments that are divided into areas for Porsche Connect, performance, drive, energy and Sport Chrono. Using a camera in the rear-view mirror, the eye-tracking system detects which instrument the driver is looking at. The displays he or she can see are then brought to the foreground, while others are made smaller when the driver looks away. Operations are carried out using smart touch controls on the steering wheel.
Passenger display: This screen extends across the full width of the passenger side. Using eye-tracking and touch screen technology, the passenger can operate various apps to control features such as media, navigation and air conditioning as well as contact lists.
Centre console touch panel with detailed information menus.
Small touch screens: These are placed both in the multifunctional window lift modules (for seat adjustment and comfort functions) as well as in the slatted air vents on the right and left of the dashboard. For example, swiping from left to right can increase the fan speed.
The ‘smart cabin’ approach simplifies operation. Vehicle settings, interior climate and ambient lighting are automatically adapted in line with the preferences of the occupants and the driving situation.
Even outside the vehicle, the driver can access a wide range of information and make settings: all customisation options can be planned ahead using a tablet, smartphone or smartwatch – from air conditioning to on-board navigation.
DestinationsApp: a personal travel companion
Porsche Connect already offers more than 20 digital services and apps. In the Mission E Cross Turismo, software called DestinationsApp shows what added value the digital platform could offer in the near future, making it possible to organise a weekend trip in a few convenient steps on the smartphone. The app inspires users with travel destinations, facilitates quick and easy bookings and takes care of route planning, food and sports equipment. DestinationsApp even allows you to adapt the body of the Mission E Cross Turismo to your chosen route and to select appropriate music, air conditioning settings and ambient lighting.
Charging: fast and straightforward
The 800-volt architecture of the vehicle ensures that the lithium-ion battery can be charged for a range of around 250 miles (400 kilometres – according to the NEDC) in just over 15 minutes. Charging of the concept vehicle is flexible and can take place on the road or at home. The vehicle is prepared for connection to the fast charging network, which is being created on arterial roads as part of the IONITY joint venture. Additionally, the battery of the Mission E Cross Turismo can be replenished using induction, a charging station or a Porsche home energy storage system. The latter is compatible with solar power generated by domestic photovoltaic systems.
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
Enjoy a close-up experience of the history of Porsche at the Porsche Museum! Encounter legendary racing and sports cars, fascinating production models as well as unusual prototypes. More than 80 vehicles will take you from the early years all the way to the present days of Porsche’s history. Learn more: https://www.porsche.com/museum/en/
2016 – it was a year of impressive models, beautiful moments and unique stories. We’ve made an attempt to collect all of these special moments in one video. Check it out.
Brand outranks other luxury manufacturers for second year in a row
Atlanta, Georgia. The Porsche brand has ranked highest among all nameplates, according to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study released November 11, 2016. The brand also placed higher than all other luxury manufacturers for the second consecutive year. Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the 30-year history of the SSI Study.
The SSI Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters - those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four measures: working out the deal (25%); salesperson (19%); delivery process (16%); and facility (15%). Porsche ranked highest among all automotive brands across all four categories. Rejecter satisfaction is based on five measures: salesperson (10%); fairness of price (4%); experience negotiating (4%); facility (3%); and variety of inventory (3%). Porsche improved this year in the areas of price, facility and inventory.
"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."
The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April or May 2016. The study is a comprehensive analysis of the new-vehicle shopping and purchasing experience and measures customer satisfaction at U.S. dealerships.
Visionary? You can look at it like that.
The roads of this world lure us with countless curves and corners. At night in particular, it is vital to achieve optimum illumination of the roads. As a result, at the point where human visual acuity reaches its limits, Porsche is extending the field of vision thanks to intelligent technology. This means you reach your destination faster, or simply allows you to enjoy the driving experience.
The Porsche Dynamic Light System (PDLS) and the Porsche Dynamic Light System Plus (PDLS Plus) convert the main headlights of your Porsche into active assistants which do everything to ensure a relaxing and comfortable drive. After all, when it comes to controlling a vehicle, a visionary approach is sometimes characterised by the ability to see objects those decisive few tenths of a second earlier.
Dynamic cornering light
The dynamic cornering light swivels the main headlights into the bend, depending on the steering angle and vehicle speed. In Panamera and Cayenne models, the static cornering light additionally activates auxiliary headlights to illuminate tight corners or when turning.
Dynamic high beam
The dynamic high beam detects the lights of traffic traveling in front and of oncoming traffic. The intensity and range of the light beam are thus adapted to the relevant situation. This allows you to detect the course of the road, pedestrians or any dangers at an early stage without dazzling other road users.
The intersection light function detects intersections and junctions using the navigation data of the Porsche Communication Management (PCM). The system then switches on the left and right cornering lights simultaneously for optimized illumination at intersections. If there is one road joining the one you are driving on, only the static cornering light on the side facing the road mouth is activated.
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Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast
Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast