Customers score sales experience with Porsche higher than any other brand
Atlanta, Georgia. New car customers rated Porsche as the top brand in J.D. Power’s annual Sales Satisfaction Index (SSI) Study released today.
Porsche improved its overall ranking by three spots in 2018 compared to last year’s SSI Study. With an increase of 10 points to a total of 828, Porsche ranked higher than any other brand.
“This achievement is the result of a customer-focused strategy that has been superbly executed by our 190 U.S. dealer partners,” said Klaus Zellmer, President and CEO of Atlanta-based Porsche Cars North America, Inc. “First and foremost, this award is for our dedicated dealers, who have invested significant time in training for their employees and committed $500 million to improving facilities in just the last five years.”
The SSI Study provides an analysis of the purchase experience from a customer perspective. It is based on responses from 25,748 people who purchased or leased new vehicles this year.
Particular high points for customers who bought or leased a Porsche between April and May 2018 included the delivery process, dealership facilities, and working out the details of the transaction. Porsche shoppers also expressed satisfaction with salespeople and inventory.
Zellmer noted that in the first 10 months of this year, Porsche sales in the U.S. were up 3.2 percent compared to the same period in 2017. “We are glad to see growth going hand-in-hand with continually improving the customer experience,” he said.
When people think of Porsche, the first thing that comes to mind is often the silhouette of the 911 – and the flat engine. These engines are very close to every Porsche devotee’s heart. But what is so special about this particular design principle for an internal combustion engine?
The air-cooled flat engine has a special place in the hearts of its fans. But emotions only tell half the story. As well as revving its way into the affections of many, the flat engine has many interesting features that give it the edge from a design point of view. Its history dates back 122 years to 1896, when Carl Benz invented the flat engine. He called it the contra engine because its two cylinders worked in opposition to one another. This first boxer engine was intended to have a displacement of over 1.7 litres and deliver 5 hp. Its underlying design principle – both then and now – is that the cylinders should lie flat and slightly offset to each other, on opposite sides of the crankshaft.
The Porsche family tree of flat engines can be traced back to the VW Beetle. Its 1.1-litre, four-cylinder engine delivering 26 kW (35 hp) was installed by Ferry Porsche in his 356-001. Further engines followed, all of which were air-cooled until the 911 Type 993. In the top-of-the-range 911 Carrera RS, the 3.8-litre air-cooled flat engine achieved 221 kW (300 hp) without turbocharging. Two turbochargers boosted performance to 331 kW (450 hp).
The ideal choice for sports cars
The air-cooled flat engine is lightweight and flat, making it the ideal choice for sports cars, and particularly low designs are possible as the cylinders are lying flat. This lowers the centre of gravity, allowing for a sportier and more dynamic style of driving – and not just when cornering. If the flat engine is installed at the rear as in Porsche vehicles, traction is improved because the weight of the engine rests on the drive axle. Until all-wheel drive vehicles conquered the roads, Beetle and Porsche drivers agreed that a car with a rear-mounted engine was by far the best choice for winter conditions. The opposite is also true: When braking, the weight of a rear-mounted engine allows more braking force to be transferred to the rear wheels.
The flat engine – and especially its six-cylinder variant – is particularly smooth-running, with no free moments or free forces. The crank mechanism is ideally balanced, allowing short-stroke sports engines to cruise along at high speeds without excessive strain.
The 3.8-litre six-cylinder twin-turbo boxer engine of the 911 GT2 RS
One of the most characteristic features of the Porsche six-cylinder flat engines is the drop in fuel consumption as engine power increases. The concept underlying the flat engine involves a consistent lightweight construction, a low centre of gravity, outstanding revving ability and a high specific output thanks to advantageous charge cycles. All 911 engines need to be sporty as well as suitable for everyday use.
As a basic rule, it takes more effort to manufacture a flat engine than an in-line engine because a greater number of parts are needed. The flat engine needs two banks of cylinders with a valve train, plus cooling or injection. The flat engine is a particularly good candidate for air cooling because the individual cylinders are located far apart from each other and can therefore benefit from a direct flow of cooling air. The fact that the 911 flat engines have been water-cooled since the 996 model series is primarily a result of the four-valve technology. Four valves are a prerequisite for cutting fuel consumption and exhaust emissions while also boosting performance.
But this is only a point of interest for fans of water-cooled flat engines. No club with this name exists yet, but it surely will one day, when these engines stop being the latest technology and become part of history.
Real-time remote assistance improves efficiency and can reduce service resolution time by up to 40 percent. Use of augmented reality in technical services for an even better service quality and customer experience
Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today announced the introduction of "Tech Live Look," an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.
"Tech Live Look" uses the AiR Enterprise™ software platform from Atheer, Inc., a leading provider of AR solutions, in conjunction with lightweight smart glasses. These high-tech spectacles feature the latest in projection technology and come equipped with a high-resolution, auto focus camera that shows even fine details such as threading on screws. The glasses include a powerful LED to illuminate dark spaces in the engine compartment or under the car.
How does this technology work? When a service technician at a dealership in Los Angeles dons this specialized eyewear and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away, it allows the support team to see exactly what he is seeing, in real time. This "see what I see" video-conferencing capability with instant access to remote experts allows both parties to quickly identify and resolve technical issues. It can also help decrease service resolution time by up to 40 percent, based on the findings of a pilot program undertaken in July 2017 at eight Porsche dealerships in California, Florida, Indiana, New Jersey, and Washington, along with one in Canada.
"Tech Live Look" can do much more than just provide real-time video capability. It allows the technical support team to take screen shots or send technical bulletins and instructions onto the projection surface of the glasses while the service technician is working on the vehicle. This type of information exchange is far more efficient than sending emails and photos or explaining complex technical issues over the phone.
"Our main goal is to provide a better overall experience for our customers. Tech Live Look allows us to be more efficient and helps get vehicles back in the hands of our customers faster, all while still delivering exceptional service quality" explained Klaus Zellmer, President and CEO of PCNA.
"Tech Live Look" will officially launch in dealerships in North America in 2018.
Enjoy a close-up experience of the history of Porsche at the Porsche Museum! Encounter legendary racing and sports cars, fascinating production models as well as unusual prototypes. More than 80 vehicles will take you from the early years all the way to the present days of Porsche’s history. Learn more: https://www.porsche.com/museum/en/
2016 – it was a year of impressive models, beautiful moments and unique stories. We’ve made an attempt to collect all of these special moments in one video. Check it out.
Brand outranks other luxury manufacturers for second year in a row
Atlanta, Georgia. The Porsche brand has ranked highest among all nameplates, according to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) Study released November 11, 2016. The brand also placed higher than all other luxury manufacturers for the second consecutive year. Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the 30-year history of the SSI Study.
The SSI Study measures satisfaction with the sales experience among new-vehicle buyers and rejecters - those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four measures: working out the deal (25%); salesperson (19%); delivery process (16%); and facility (15%). Porsche ranked highest among all automotive brands across all four categories. Rejecter satisfaction is based on five measures: salesperson (10%); fairness of price (4%); experience negotiating (4%); facility (3%); and variety of inventory (3%). Porsche improved this year in the areas of price, facility and inventory.
"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, President and CEO, Porsche Cars North America, Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."
The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April or May 2016. The study is a comprehensive analysis of the new-vehicle shopping and purchasing experience and measures customer satisfaction at U.S. dealerships.
Visionary? You can look at it like that.
The roads of this world lure us with countless curves and corners. At night in particular, it is vital to achieve optimum illumination of the roads. As a result, at the point where human visual acuity reaches its limits, Porsche is extending the field of vision thanks to intelligent technology. This means you reach your destination faster, or simply allows you to enjoy the driving experience.
The Porsche Dynamic Light System (PDLS) and the Porsche Dynamic Light System Plus (PDLS Plus) convert the main headlights of your Porsche into active assistants which do everything to ensure a relaxing and comfortable drive. After all, when it comes to controlling a vehicle, a visionary approach is sometimes characterised by the ability to see objects those decisive few tenths of a second earlier.
Dynamic cornering light
The dynamic cornering light swivels the main headlights into the bend, depending on the steering angle and vehicle speed. In Panamera and Cayenne models, the static cornering light additionally activates auxiliary headlights to illuminate tight corners or when turning.
Dynamic high beam
The dynamic high beam detects the lights of traffic traveling in front and of oncoming traffic. The intensity and range of the light beam are thus adapted to the relevant situation. This allows you to detect the course of the road, pedestrians or any dangers at an early stage without dazzling other road users.
The intersection light function detects intersections and junctions using the navigation data of the Porsche Communication Management (PCM). The system then switches on the left and right cornering lights simultaneously for optimized illumination at intersections. If there is one road joining the one you are driving on, only the static cornering light on the side facing the road mouth is activated.
Porsche Car Connect is an app for your smartphone which offers a host of useful options for you and your Porsche.
Porsche Car Connect includes Remote Services, Vehicle Tracking Services, and E-Performance Services. The Remote Services allow you to access vehicle information and control selected functions remotely. The Vehicle Tracking Services help you to protect your Porsche against theft and find it if the worst happens.
Atlanta, Georgia. Porsche Cars North America has launched its New Vehicle Delivery program at the Porsche Experience Center (PEC) in Atlanta. The program enables customers to place a factory order for a new vehicle through any authorized Porsche dealer in the U.S. and take delivery directly from the experiential destination, located at One Porsche Drive in Atlanta.
California forensic accountant and attorney Tracy Blumenthal was the first official customer to participate in the program today when she picked up her new Cayenne S E-Hybrid sport utility vehicle.
"We are thrilled to launch the New Vehicle Delivery program as another premium offering at our Porsche Experience Center in Atlanta," said Andre Oosthuizen, Vice President, Marketing, for Porsche Cars North America. "We welcome further customers to follow the lead of Tracy Blumenthal and enjoy this exclusive opportunity to truly experience the Porsche brand."
New Vehicle Delivery customers receive a total VIP experience, comprised of a tour of the PEC, an in-depth vehicle orientation with a delivery specialist, a 90-minute experience in a Porsche on the driver development track, and lunch at Restaurant 356, Porsche’s fine-dining destination.
Because Blumenthal is the first customer taking part in the New Vehicle Delivery program, she also enjoyed a special demonstration lap in an 887-horsepower 918 Spyder plug-in hybrid supercar with former Porsche race car driver and 24 Hours of Le Mans winner David Donohue.
"Porsche is a remarkable brand that I have repurchased multiple times, consecutively," Blumenthal expressed. "You truly can't understand the genius of these cars unless you have in fact had the opportunity to get behind the wheel of one."
In addition to Blumenthal’s new Cayenne S E-Hybrid and the 918 Spyder, also on display for the launch were the two other Porsche hybrid vehicles – the Panamera S E-Hybrid and 919 Hybrid race car.
The New Vehicle Delivery program marks the latest in a unique set of offerings at the Experience Center designed to immerse customers in the complete Porsche experience. Other PEC features include a 1.6-mile driver development track, conference and meeting facilities, a Classic Workshop for maintenance and repair of customer vehicles, the Porsche Heritage Gallery and the fine-dining Restaurant 356. Approximately 17,500 guests visited the PEC between June and December 2015.
The New Vehicle Delivery program is available at no additional cost to all Porsche customers who place a factory order for a new Porsche vehicle. To register, customers coordinate with their local dealer and cover necessary travel arrangements. Reservations are limited and scheduled by appointment. Further information is available at any authorized U.S. Porsche dealer or online at www.porsche.com/usa.
Atlanta, Georgia. Today Porsche announces the new 718 Cayman models. Following the debut of the new 718 Boxster, the new 718 Cayman complements the roadster in the mid-engine model line-up. This third generation of the mid-engine sports coupe has a more striking and athletic appearance, and for the first time, the coupe is priced below the roadster.
The new turbocharged flat-four cylinder engines from the 718 Boxster power the 718 Cayman, making the power output identical for both models. The 2.5 liter powerplant in the S model produces 350 horsepower, while the 2.0 liter engine in the 718 Cayman delivers 300 horsepower. Both models make 25 more horsepower than their respective predecessors.
The abundant torque produced by the new engines yields driving pleasure and agility even at low revs. The 2.0 liter engine of the 718 Cayman delivers up to 280 lb.-ft., which is available between 1,950 rpm and 4,500 rpm. This represents a 67 lb.-ft. increase over the previous Cayman. The 2.5 liter engine in the 718 Cayman S features a turbocharger with variable turbine geometry (VTG), technology previously utilized in the 911 Turbo. That engine delivers up to 309 lb.-ft. of torque (37 lb.-ft. more than the previous Cayman S) to the crankshaft between 1,900 and 4,500 rpm. Both engines used in the 718 Cayman models are equipped with an integrated wastegate to optimize boost pressure across driving scenarios. The result: confidence inspiring passing power and superior drivability in any situation. The 718 Cayman with PDK and optional Sport Chrono Package reaches 60 miles per hour in 4.5 seconds. The 718 Cayman S is able to accelerate from 0 to 60 in just 4.0 seconds. The top track speed of the 718 Cayman is 170 miles per hour, and the 718 Cayman S can reach a top track speed of 177 miles per hour.
New chassis tuning for greater cornering precision and more lateral grip
With their superb driving dynamics, the new 718 Cayman models follow in the footsteps of the legendary 718 race cars. Thanks to their outstanding agility, the historic mid-engine sports cars won numerous races including Le Mans and the Targa Florio in the late 1950s and early 1960s. Firmer springs and sway bars as well as retuned shock absorbers improve lateral grip and tracking stability. The steering rack with a 10 percent quicker on-center ratio compared to the previous model has been adapted from the 911 Turbo and enhances agility as well as driving pleasure. The rear wheels, which are one-half inch wider, and a new generation of tires increase lateral grip to allow for even better cornering.
Performance enhancing options such as the Sport Chrono Package and Porsche Torque Vectoring (PTV) sharpen the sporty character of the 718 Cayman even further. Porsche Active Suspension Management (PASM) with a 10 millimeter reduction in ride height is also optionally available. Furthermore, the S model can be ordered with the PASM Sport suspension for the first time, which lowers the car by 20 millimeters. As in other Porsche sports cars, the Sport Chrono Package can now be adjusted using the Mode Switch on the steering wheel. Supplementing the previous settings of “Normal,” “Sport,” and “Sport Plus” is the “Individual” program, which can store and call up the driver’s preferred settings.
Due to the car’s increased performance, uprated brake systems with 330 mm brake rotors at the front and 299 mm rear rotors are now standard. The 718 Cayman uses the brakes from the previous Cayman S, while the 718 Cayman S is equipped with the four-piston calipers of the 911 Carrera combined with six millimeter thicker front brake rotors
Distinctive design for a more muscular appearance
The new 718 Cayman has been enhanced as comprehensively in its design as it has in its technology. The taut proportions, prominent air intakes on the sides and at the front, as well as the low side profile underscore the uprated dynamics. The front fascia has a sharper profile, which gives the front of the car a wider and more muscular appearance. The ultra-slim front lights above the air intakes, which house the positioning lights and indicators, reinforce this impression. Significantly larger cooling air intakes and Bi-Xenon™ headlights with integrated LED daytime running lights also characterize the new 718 Cayman. LED headlights with four-point daytime running lights are available as a new option. The redesigned rear fascia appears wider than before due to the high-gloss black accent strip with integrated Porsche logotype. The taillights have been completely redesigned and are distinguished by the three-dimensional look and four-point brake lights that appear to float freely.
Redesigned interior with standard PCM
Inside, revisions are visible for both the 718 Cayman and the 718 Boxster. The upper part of the dashboard and the air vents are new. The new 918 Spyder design sport steering wheel and extensive connectivity options have now been added to the 718 cockpit. Porsche Communication Management (PCM) and the eight speaker Sound Package Plus audio system are standard. The capabilities of the PCM can be extended with options such as the Connect module. It includes special extensions for smartphones, such as the USB port, Apple CarPlay and Porsche Car Connect. Another available option is the navigation module with voice control, which makes it easy to enter driving destinations. The Connect Plus module offers real-time traffic information, Apple CarPlay, Google Earth, Google Street View, and WiFi connectivity. Drivers can also make use of additional comprehensive services via their smartphone, which include the Porsche Connect App and Porsche Car Connect.
The 718 Cayman and 718 Cayman S are on sale now and will reach U.S. dealers in late November, 2016. The 718 Cayman has a starting MSRP of $53,900, and the 718 Cayman S starts at $66,300, excluding the $1,050 delivery, processing and handling fee.
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Images and photos copyright Porsche Cars North America, Inc., or Porsche Gold Coast
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